Growth through Guides Leverage USA Basketball 3x3 expansion efforts and new operating guides to offer training, event management software, and turnkey tournament setup services that align with their grassroots campaigns and 3x3 World Tour ambitions.

Elite Coaching Access With recent high-profile hires and national team leadership appointments, position premium coaching, analytics platforms, and performance management tools to support elite programs, scouting, and athlete development pipelines.

Event & Experience Target hospitality and event services that enhance large-scale basketball events and tournaments, including venue partnerships, guest experiences, and live event logistics that cater to national and international competitions.

Digital Engagement Offer digital marketing, domain hosting, and engagement analytics leveraging their tech stack (HubSpot, Crazy Egg, Google Console) to improve visibility, lead capture, and fan engagement around 3x3 formats and qualifiers.

Financial Fit Position scalable sponsorships, licensing, and merchandise platforms to monetize growing 3x3 programs, leveraging their revenue range and potential for multi-year deals with sports brands and sponsors.