Strong Membership Base United Workers Union boasts a substantial membership of 150,000 workers across more than 45 industries, presenting significant opportunities for targeted outreach and partnerships aimed at workforce management, HR solutions, and union-supporting technologies.

Active Campaigns The union frequently launches campaigns focusing on secure employment, fair wages, and workplace safety, indicating potential demand for technology and services that support advocacy activities, campaign management, and communication tools.

Strategic Partnerships Recent collaborations with organizations like Lactalis Canada Inc. and the Australian Hotels Association suggest openness to technology solutions that facilitate member engagement, industry partnerships, and organizational collaboration.

Digital Engagement Development of online platforms such as cashedupcoles.com.au and engagement on social media highlight an emphasis on digital communication, providing opportunities for solutions in online community management, digital campaigning, and data analytics.

Potential Training/Support Needs Given their active involvement in advocating for workers and launching campaigns, the union may benefit from training, HR management platforms, or compliance software to streamline advocacy efforts and member support processes.