Power reliability Target mid-market data center and telecom clients seeking robust uninterruptible power solutions and scalable power distribution infrastructure, highlighting Universal Power as a one-stop shop for UPS, PDUs, overhead busway, and server rack power distribution.

Partnership growth Leverage the Cyber Sciences partnership to approach other technology and security integrators looking for trusted power distribution partners, expanding channel opportunities and joint go-to-market initiatives.

Mid-market focus Position around SMB-to-mid-market data center operators and lab facilities with $1M–$10M in annual revenue, offering packaged solutions and services that align with rapid deployment, maintenance, and support needs.

Digital footprint Utilize the current tech stack and digital presence to run targeted outbound campaigns via HubSpot, WordPress, and ecommerce integrations, emphasizing energy efficiency, reliability, and uptime guarantees to drive inbound interest.

Growth signals Highlight potential upsell opportunities in adjacent product lines such as server racks, power distribution units, and busway systems for existing customers, while exploring partnerships with larger utilities or energy service companies seeking robust power infrastructure.