Niche Market Focus University Icons specializes in black and white photography of iconic college buildings and campus landscapes, presenting a unique opportunity to target alumni, students, faculty, and gift buyers seeking personalized and institutional memorabilia.

Custom Gift Potential The company's core offering of framed and unframed campus images as thoughtful gifts for graduations, retirements, and celebrations suggests potential for expansion into corporate gifting, event souvenirs, and special occasion packages.

Limited Scale but Growing Demand With a small team and revenue under one million dollars, there is significant growth potential by leveraging digital marketing and partnerships with universities to reach a broader customer base and increase sales.

Tech-Enabled Sales Operating on a WordPress platform with minimal technology stack, there is an opportunity to enhance user experience through personalized images, subscriptions, or augmented reality to boost online engagement and conversions.

Market Expansion Opportunities By expanding beyond current college campuses to include additional educational institutions or regional landmarks, University Icons can diversify its portfolio and tap into broader market segments for campus-related decorative products.