Target Audience Small events service provider with 2-10 employees and a dedicated on-site venue offering full conference logistics, catering, and technology-forward spaces. Opportunity: upsell to larger corporate and university partners seeking reliable campus-based event management, leveraging existing campus infrastructure.

Venue Capabilities Equipped 14 rooms and 16,200 square feet capable of hosting up to 500 attendees with full-scale logistics and award-winning catering. Opportunity: market to associations, regional conferences, and university departments needing scalable on-site event support and turnkey service.

Tech Stack Utilizes a mix of marketing, data, identity, and operations tools (including The Trade Desk, Tableau, Oracle Database, Microsoft Entra ID, SailPoint, Mautic, Puppet, Smartsheet). Opportunity: propose integrated event tech services, data-driven marketing, attendee analytics, and secure access/identity management enhancements for larger events.

Growth Signals Recent university-related expansions and recognitions, including leadership hires and campus-wide achievements, indicate active growth and strategic initiatives. Opportunity: align with University of Louisville procurement and campus event programs, offering scalable sponsorship, vendor partnerships, and preferred supplier status.

Financial Scope Reported revenue in the $1M-$10M range and a specialized, boutique service model. Opportunity: present value-driven, tiered pricing for multi-day conferences, multi-event packages, and long-term conference management contracts to stabilize revenue and expand bookings.