Digital Marketing UNA already leverages Google Optimize and PageSpeed, signaling maturity in digital marketing and site performance. This presents an opportunity to provide end-to-end enrollment marketing services, including ongoing A/B testing, personalized visitor journeys, and analytics integrations to improve applications and enrollment yields.

Athletics Partnerships Recent athletics hiring and events such as the Sport Leadership Summit and tournament participation underscore active campus life and potential for partnerships around event experiences. Offer platforms for integrated ticketing, sponsorship management, and on-site catering workflows (leveraging CaterTrax) plus data analytics on attendance, engagement, and revenue to optimize athletic programs and events.

Transfer Pathways Calhoun Community College’s transfer pathway MOUs show openness to articulation and workforce pipelines. Opportunity to scale with additional transfer agreements and online certificates, degree completion programs, and workforce training partnerships, opening revenue through continuing education and adult learner programs.

Accreditation Enablement Hosting the SACSCOC Road Show and ongoing accreditation involvement, along with data security considerations reflected by HIPAA in the tech stack, highlights demand for compliance, program assessment, and data governance solutions. Propose accreditation readiness tools, program evaluation workflows, and secure data reporting and training services to support compliance and accreditation outcomes.

Academic Excellence Award-winning programs such as the Exemplary Program with Distinction in French indicate strong academic strengths and potential for partnerships with language departments and international programs. This readiness can be leveraged to pursue study abroad collaborations, language-focused grants, and donor-supported initiatives, expanding academic reach and sponsorship opportunities.