Academic Expansion Following Bloomsbury's acquisition of Rowman & Littlefield's academic publishing division for $83 million, there is a significant opportunity to target libraries, educational institutions, and scholarly organizations that now form part of Bloomsbury's expanding academic portfolio.
Growth in Scholarly Content Rowman & Littlefield's focus on nonfiction, textbooks, and scholarly works positions it as a key provider for educators, researchers, and academic institutions seeking authoritative and niche publications in social sciences and humanities.
Industry Certification The company's recent recognition as a Great Place To Work and its status as the 39th largest publisher demonstrate stability and positive workplace culture, which can be leveraged when engaging with decision-makers and key personnel for potential collaborations.
New Series Launches Innovative initiatives like the 'Teaching History Today and in the Future' series highlight Rowman & Littlefield's commitment to future-focused educational content, presenting opportunities for partnerships in curriculum development and educational projects.
Technological Adoption With a modern tech stack including Google Ads, Google Analytics, and React, the company actively invests in digital marketing and analytics, allowing further opportunities to optimize outreach campaigns and digital sales channels targeting academic customers and institutions.