Global Reach Universum operates in over 15 countries and collaborates with more than 1,000 universities and professional organizations across 20 markets, creating opportunities to sell multi-market employer branding programs, standardized EVP research, and ongoing talent insights for global clients seeking consistent messaging.

EVP Partnerships Recent successful EVP development for major brands such as Airbus, AstraZeneca and Hapag-Lloyd demonstrates capabilities in research, content creation and social activation; a growth angle to upsell broader EVP programs, content bundles, and multi-channel campaigns to similar customers.

Corporate Ownership Following the acquisition by DUBAG Group, there are cross-sell and integration opportunities with a broader portfolio of talent and digital services, enabling bundled offerings to multinational employers and portfolio companies.

Research Excellence As an ESOMAR member delivering rigorous market research and talent insights, Universum can position as a trusted data partner for HR analytics and workforce trends, offering subscriptions, dashboards, and benchmark reports.

North America Growth Expansion momentum in the United States, including the launch of the US Most Attractive Employer Rankings, presents an entry point to target large global brands seeking regional employer branding intelligence, with scalable packages spanning research, EVP development and social activation.