Insights

Global Employer Branding Universum's extensive international presence across over 15 countries and collaboration with more than 1,000 universities and professional organizations presents a wide-reaching platform for targeted talent acquisition strategies. This global reach offers opportunities for multinational companies seeking to enhance their employer branding and attract diverse, high-quality talent worldwide.

Data-Driven Talent Insights With over 35 years of experience in employer branding research and a high standard of data integrity through its ESOMAR membership, Universum provides organizations with deep insights into workforce aspirations and trends. These insights can be leveraged to develop compelling value propositions and tailored recruitment campaigns that resonate with potential candidates.

Strategic Employer Value Propositions Recent high-profile partnerships with global brands like Airbus, AstraZeneca, Hapag-Lloyd, and others highlight Universum’s expertise in crafting effective Employer Value Propositions (EVPs). Companies looking to differentiate themselves in competitive talent markets can utilize Universum’s research-driven approach to strengthen their employer brand and attract right-fit candidates.

Expanding Market Presence The recent acquisition by DUBAG Group and the launch of the United States' Most Attractive Employer Rankings demonstrate Universum’s growth strategy and increased market visibility. These developments present sales opportunities for partners interested in visibility enhancements, rankings, and localized employer branding solutions in key markets such as the U.S.

Technology and Innovation Universum utilizes a diverse tech stack including MySQL, Adobe Creative Suite, and social media channels, positioning it as an innovative leader in employer branding research and content development. This technological foundation enables partnerships with organizations seeking advanced, data-driven branding solutions and digital engagement strategies to attract top talent.

Universum Tech Stack

Universum uses 8 technology products and services including Veeam, MySQL, git, and more. Explore Universum's tech stack below.

  • Veeam
    Backup And Recovery
  • MySQL
    Database
  • git
    Development
  • WooCommerce
    E-commerce
  • Office 365
    Office Suites
  • Tailwind CSS
    UI Frameworks
  • YouTube
    Video Players
  • Adobe Creative Suite
    Visualisation Software

Media & News

Universum's Email Address Formats

Universum uses at least 1 format(s):
Universum Email FormatsExamplePercentage
First.Last@universumglobal.comJohn.Doe@universumglobal.com
83%
FLast@universumglobal.comJDoe@universumglobal.com
9%
FirstLast@universumglobal.comJohnDoe@universumglobal.com
6%
First@universumglobal.comJohn@universumglobal.com
2%

Frequently Asked Questions

Where is Universum's headquarters located?

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Universum's main headquarters is located at 22 Jakobsbergsgatan Stockholm, Stockholm Sweden. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is Universum's phone number?

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You can contact Universum's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Universum's official website and social media links?

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Universum's official website is universumglobal.com and has social profiles on LinkedIn.

What is Universum's SIC code NAICS code?

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Universum's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does Universum have currently?

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As of April 2026, Universum has approximately 393 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: F. J.Chief Executive Officer: M. R.Ceo: C. T.. Explore Universum's employee directory with LeadIQ.

What industry does Universum belong to?

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Universum operates in the Market Research industry.

What technology does Universum use?

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Universum's tech stack includes VeeamMySQLgitWooCommerceOffice 365Tailwind CSSYouTubeAdobe Creative Suite.

What is Universum's email format?

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Universum's email format typically follows the pattern of First.Last@universumglobal.com. Find more Universum email formats with LeadIQ.

When was Universum founded?

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Universum was founded in 1988.

Universum

Market ResearchStockholm, Sweden201-500 Employees

At Universum, we lead the evolution of Employer Branding by delivering unparalleled talent research and strategic advisory services. As part of the DUBAG Group, we operate in over 15 countries and collaborate annually with more than 1,000 universities, alumni groups, and professional organizations across 20 markets.

Our Mission
We help ambitious employers attract the right talent for their business success. By fostering environments where employees thrive, we empower organizations to build cohesive communities of motivated individuals who share common values and goals. For us, it’s not about “top talent” but finding the right talent tailored to each organization’s needs.

Our Story
Founded in 1988 in Stockholm, Sweden, Universum began as a student project to bridge the gap between talent and employers. From our first survey—published in national press—to becoming a trusted advisor for the world’s leading employers, we’ve spent over 35 years at the forefront of Employer Branding. Our annual research across global markets provides deep insights into the evolving aspirations of students and professionals alike.

As a proud corporate member of ESOMAR, we uphold the highest standards in research and data insights to inform our innovative solutions.

Join Us
Discover more and join the conversation:
LinkedIn Group: Employer Branding Today
Facebook: UniversumGlobal
Instagram: @universumglobal

Section iconCompany Overview

Headquarters
22 Jakobsbergsgatan Stockholm, Stockholm Sweden
Phone number
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Founded
1988
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Universum's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Universum's revenue is estimated to be in the range of $100M$250M

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