Unruly ®

Advertising ServicesEngland, United Kingdom51-200 Employees

Unruly, a London-based advertising services firm, offers a unified technology platform for digital and television advertising. The platform integrates demand-side and supply-side capabilities with a central data layer, supporting discovery, planning, activation, monetization, measurement and optimization, either individually or in combination. Its client base spans advertisers, agencies, publishers and broadcasters worldwide, with a focus on data-driven, streaming-enabled programmatic initiatives that address a range of goals.

In 2026, the company expanded its ecosystem through partnerships to access native Smart TV inventory for programmatic activation, including collaborations with TiVo Ads and TCL. It also launched programmatic native Smart TV home screen advertising across Asia-Pacific via a VIDAA partnership, with initial deployments in markets such as Australia, Singapore, Malaysia and the Philippines.

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