Rebranding and Expansion Nexxen, formerly Tremor Video, has rebranded and expanded its offerings with the introduction of the Nexxen DSP, SSP, and Ad Server. This transformation represents a unified tech stack, opening doors for potential sales opportunities in leveraging their new and improved platform capabilities.

Strategic Partnerships Nexxen's recent partnerships, such as with Exclusiveaccess and the launch of the Nexxen Data Platform, indicate a focus on collaboration and innovation. Sales development representatives can explore opportunities in providing solutions that complement these initiatives and enhance Nexxen's offerings.

TV Intelligence Solutions The augmentation of Nexxen's TV Intelligence solution with premium streaming viewership data presents a unique proposition for businesses looking to tap into advanced TV advertising capabilities. Sales professionals can position tailored solutions that align with Nexxen's TV viewership audiences.

Key Personnel Additions Nexxen's strategic hires of key personnel like Lucy Madden, Luc Benyon, and Neil Cooke underscore a focus on talent acquisition and growth. Sales development representatives can leverage these additions to establish relationships and explore new avenues for partnerships with Nexxen.

Financial Health and Market Positioning With revenue ranging between $50M-$100M and a strong market presence in the advertising services industry, Nexxen showcases financial stability and competitiveness. Business development professionals can capitalize on Nexxen's standing to offer tailored solutions that cater to their market positioning.