Insights

Strategic Partnerships Untapped New York has a history of strategic partnerships with cultural institutions, tour operators, and heritage organizations. This suggests strong potential for sponsorships, co-branded experiences, and bundled memberships with museums, historical societies, and waterfront or neighborhood tours to expand reach.

Audience Expansion With a focus on exclusive access and behind-the-scenes city experiences, there is opportunity to upsell premium memberships or corporate concierge programs to brands seeking elite city experiences for clients or employees, as well as cross-promotions with lifestyle and travel brands targeting NYC enthusiasts.

Content Monetization The diverse content model including tours, experiences, and editorial coverage can be monetized through sponsored editorial, featured listings, and partner-driven event series, leveraging their existing tech stack and advertising partners to drive incremental revenue.

Local Market Niche Strong positioning around hidden NYC gems positions Untapped New York to target local businesses and property developers for location-based marketing, experiential PR events, and place-based advertising partnerships aligned with urban discovery.

Growth Readiness Revenue range indicates solid scale with room for growth; engaging mid-market brands and tourism-related operators could unlock scalable B2B packages (advertising, experiential tours, and membership collaborations) aligned with their current tech and CRM stack.

Similar companies to Untapped New York

Untapped New York Tech Stack

Untapped New York uses 8 technology products and services including Amazon Advertising, Google AdSense, Taboola, and more. Explore Untapped New York's tech stack below.

Media & News

Untapped New York's Email Address Formats

Untapped New York uses at least 3 email formats:
Untapped New York Email FormatsExamplePercentage
First@untappedcities.comJohn@untappedcities.com
75%
FLast@untappedcities.comJDoe@untappedcities.com
13%
First.Last@untappedcities.comJohn.Doe@untappedcities.com
12%

Frequently Asked Questions

What is Untapped New York's phone number?

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You can contact Untapped New York's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Untapped New York's official website and social media links?

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Untapped New York's official website is untappedcities.com and has social profiles on LinkedIn.

How much revenue does Untapped New York generate?

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As of October 2026, Untapped New York's annual revenue is estimated to be $25M - $50M.

What is Untapped New York's NAICS code?

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Untapped New York's NAICS code is 5162.

How many employees does Untapped New York have currently?

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As of October 2026, Untapped New York has approximately 24 employees across 3 continents, including North America, Europe and Oceania. Key team members include Senior Product Manager: A. S., Arts Editor: A. T. and Writer: L. A. Explore Untapped New York's employee directory with LeadIQ.

What industry does Untapped New York belong to?

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Untapped New York operates in the Online Audio and Video Media industry.

What technology does Untapped New York use?

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Untapped New York's tech stack includes Amazon Advertising, Google AdSense, Taboola, Hotjar, Snowplow, Google Workspace, Stripe and MailChimp for WordPress.

What is Untapped New York's email format?

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Untapped New York's email format typically follows the pattern of First@untappedcities.com. Find more Untapped New York email formats with LeadIQ.

When was Untapped New York founded?

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Untapped New York was founded in 2009.
Untapped New York logo

Untapped New York

Online Audio and Video MediaNew York, United States11-50 Employees

Untapped New York is a media and experiences company focused on uncovering the city’s hidden places and lesser-known histories. Its offerings include an online magazine, guided tours, and a membership program that provides behind-the-scenes access to locations featured in its coverage. The business targets curious locals and visitors who seek exclusive access and deeper insight into New York City’s public and lesser-seen spaces, aiming to reveal the city’s secrets through curated experiences and expert storytelling.
Based in Brooklyn, New York, the company positions itself within the online audio and video media space with a specialty in urban exploration and access-based experiences. Founded in 2009, Untapped New York operates through multiple channels—tours, experiences, and memberships—connecting people with people who shape the city and with sites that are typically off limits. A recent collaboration noted in press indicates ongoing partnerships that expand the reach and scope of its guided experiences.” }#endregion? } } }} } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } }}

Section iconCompany Overview

Phone number
NAICS Code
5162
Founded
2009
Employees
11-50

Section iconFunding & Financials

  • $25M - $50M

    Untapped New York's revenue is estimated to be in the range of $25M - $50M

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