Strategic Partnerships Untapped New York actively collaborates with cultural institutions, historical societies, and cultural tour operators, indicating opportunities to offer tailored advertising, sponsored content, or exclusive tour packages to enhance partner engagement.

Experiential Marketing With a focus on behind-the-scenes tours and immersive experiences, the company presents potential for branded events, interactive content, and sponsorship opportunities that resonate with their engaged, culturally curious audience.

Digital Engagement Utilizing a sophisticated tech stack and a large online following, Untapped New York is well-positioned for targeted digital advertising campaigns and content sponsorships across its media channels.

Market Expansion Their recent expansion into water-based experiences and collaborations with local history groups suggest opportunities to develop new themed tours, subscription services, or limited-time experiences appealing to niche markets.

Audience Development Serving a sizable and culturally engaged audience, with revenues up to $100M, the company offers avenues to introduce premium memberships, exclusive content, or corporate group packages aimed at increasing customer lifetime value.