Insights

Sustainable Upcycling UpCircle specializes in upcycling leftover natural ingredients into skincare products, presenting a unique sustainability story that can be leveraged to win partnerships with retailers and brands focused on circular economy initiatives.

New Product Opportunities Recent launches include a face wash with upcycled willow bark and rice lees and a peptide serum, indicating ongoing product development that can open opportunities for co-branding, private label, or exclusive SKUs with retailers seeking innovative natural formulations.

Strategic Partnerships PepsiCo collaboration and a recent client win with Feather & Twigs signal openness to strategic, large-scale distribution and cross-industry marketing, suggesting target opportunities with consumer goods brands looking to diversify into sustainable beauty.

Tech & Commerce Ready A tech stack featuring Shopify, AWS, HubSpot, and analytics tools supports scalable e-commerce and targeted marketing, enabling quick outreach, streamlined onboarding, and data-driven sales campaigns for potential distributors and retailers.

Growth Signals Sub-$1M revenue with a small team (11-50 employees) and active media coverage indicates a nimble, fast-moving organization with high potential for channel expansion, partner programs, and wholesale deals to accelerate growth.

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UpCircle
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UpCircle Tech Stack

UpCircle uses 8 technology products and services including Hotjar, Adobe Creative Cloud, Amazon Web Services, and more. Explore UpCircle's tech stack below.

Hotjar
Analytics
Adobe Creative Cloud
Audio, Video, Graphics
Amazon Web Services
Cloud Hosting
Shopify
E-commerce
Microsoft 365
Email
HubSpot
Marketing Automation
Apple Pay
Payment Processing
Piwik PRO Core
Web Analytics

Media & News

UpCircle's Email Address Formats

UpCircle uses at least 4 email formats:

UpCircle Email Formats	Example	Percentage
FirstLast@upcirclebeauty.com	JohnDoe@upcirclebeauty.com	50%
FLast@upcirclebeauty.com	JDoe@upcirclebeauty.com	23%
First@upcirclebeauty.com	John@upcirclebeauty.com	18%
First_Last@upcirclebeauty.com	John_Doe@upcirclebeauty.com	9%

Frequently Asked Questions

What is UpCircle's official website and social media links?

UpCircle's official website is upcirclebeauty.com and has social profiles on LinkedIn.

How much revenue does UpCircle generate?

As of August 2026, UpCircle's annual revenue is estimated to be <$1M.

What is UpCircle's NAICS code?

UpCircle's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does UpCircle have currently?

As of August 2026, UpCircle has approximately 24 employees across 2 continents, including Europe and Oceania. Key team members include Head Of Npd & Innovation: C. P., Head Of Digital Marketing & Ecommerce: C. T. and Co-Founder: W. B. Explore UpCircle's employee directory with LeadIQ.

What industry does UpCircle belong to?

UpCircle operates in the Personal Care Product Manufacturing industry.

What technology does UpCircle use?

UpCircle's tech stack includes Hotjar, Adobe Creative Cloud, Amazon Web Services, Shopify, Microsoft 365, HubSpot, Apple Pay and Piwik PRO Core.

What is UpCircle's email format?

UpCircle's email format typically follows the pattern of FirstLast@upcirclebeauty.com. Find more UpCircle email formats with LeadIQ.

When was UpCircle founded?

UpCircle was founded in 2016.

UpCircle

Q: What is UpCircle's official website and social media links?

UpCircle's official website is upcirclebeauty.com. UpCircle has social profiles on LinkedIn.

Q: How much revenue does UpCircle generate?

UpCircle's annual revenue is estimated to be <$1M.

Q: How many employees does UpCircle have currently?

UpCircle has approximately 24 employees.

Q: What industry does UpCircle belong to?

UpCircle operates in the Personal Care Product Manufacturing industry.

Q: What technology does UpCircle use?

UpCircle's tech stack includes Piwik PRO Core, Google Optimize, Mastercard, Convert, RxJS.

Q: What is UpCircle's NAICS code?

UpCircle's NAICS code is 32562 (Toilet Preparation Manufacturing).

Personal Care Product ManufacturingEngland, United Kingdom11-50 Employees

UpCircle is a London-based manufacturer of personal care products that upcycles leftover natural ingredients into skincare formulations. By transforming materials such as used coffee grounds and brewed chai tea spices that would otherwise be discarded, the company creates beauty products designed for the skin. The operation is run by a small-to-mid-sized team within the United Kingdom, with a focus on sustainable sourcing and production. Within the personal care sector, UpCircle centers its value on transforming by-products into skincare, aligning with a natural ingredient approach. Its offerings target consumers who seek sustainable, ingredient-forward skincare options. In early 2025, the company expanded its line with a peptide serum featuring custard apple and blood orange.