Updraft Email Format
Financial ServicesEngland, United Kingdom11-50 Employees
Updraft is a London-based financial services company that blends lending, credit reporting, and financial planning within a single platform, with millennials as its primary audience. The service is designed to help users manage their money more effectively and reduce reliance on credit cards. The company is headquartered in London, England. As a fintech operating at the junction of consumer lending and personal finance management, Updraft provides a suite of tools delivered through an app. The firm is small-to-mid-sized, centered in its London base. This overview reflects the product scope and target market described in the information provided.