Insights

Growth Partnerships Updraft's recent financing signals growth and partner opportunities across lending, credit reporting, and financial planning; recommend exploring co-marketing and co-development with lenders, credit bureaus, embedded finance platforms, and employers to broaden user base.

Millennial Focus Millennial focused product suggests opportunity to partner with employers and fintechs focused on financial wellness and debt management; propose white label or co branded programs for employee benefits and consumer onboarding.

Data Analytics Tech stack indicates strong data capabilities; propose selling data integration and analytics services, dashboards for risk and behavior insights, and secure API access to augment credit reports and planning features.

Regional Expansion London based fintech with successful fundraising; potential to support expansion into Europe and the US with regulatory, localization, and payment integration services for cross-border lending and personal finance products.

Ecosystem Fit Opportunities to partner with BNPL providers, payment processors, CRM and marketing automation vendors; develop channel partnerships and referral networks to accelerate growth and user acquisition.

Similar companies to Updraft

Updraft Tech Stack

Updraft uses 8 technology products and services including Amazon QuickSight, Amazon Athena, Webpack, and more. Explore Updraft's tech stack below.

  • Amazon QuickSight
    Business Intelligence
  • Amazon Athena
    Database Management
  • Webpack
    Development
  • JSON-LD
    Javascript Frameworks
  • jQuery Migrate
    Javascript Libraries
  • Slick
    Javascript Libraries
  • Microsoft Office
    Office Suites
  • Trustindex Google Reviews
    Web Platform Extensions

Updraft's Email Address Formats

Updraft uses at least 1 format(s):
Updraft Email FormatsExamplePercentage
Last@updraft.comDoe@updraft.com
75%
First.Last@updraft.comJohn.Doe@updraft.com
22%
First@updraft.comJohn@updraft.com
3%

Frequently Asked Questions

Where is Updraft's headquarters located?

Minus sign iconPlus sign icon
Updraft's main headquarters is located at 5 Merchant Square London, England w2 1ay United Kingdom. The company has employees across 3 continents, including EuropeAsiaAfrica.

What is Updraft's official website and social media links?

Minus sign iconPlus sign icon
Updraft's official website is updraft.com and has social profiles on LinkedInCrunchbase.

What is Updraft's NAICS code?

Minus sign iconPlus sign icon
Updraft's NAICS code is 52 - Finance and Insurance.

How many employees does Updraft have currently?

Minus sign iconPlus sign icon
As of May 2026, Updraft has approximately 41 employees across 3 continents, including EuropeAsiaAfrica. Key team members include Cmo & Brand Founder: M. B.Chief Risk And Compliance Officer & Mlro (smf16 & Smf17): C. R.Chief Financial Officer: D. C.. Explore Updraft's employee directory with LeadIQ.

What industry does Updraft belong to?

Minus sign iconPlus sign icon
Updraft operates in the Financial Services industry.

What technology does Updraft use?

Minus sign iconPlus sign icon
Updraft's tech stack includes Amazon QuickSightAmazon AthenaWebpackJSON-LDjQuery MigrateSlickMicrosoft OfficeTrustindex Google Reviews.

What is Updraft's email format?

Minus sign iconPlus sign icon
Updraft's email format typically follows the pattern of Last@updraft.com. Find more Updraft email formats with LeadIQ.

When was Updraft founded?

Minus sign iconPlus sign icon
Updraft was founded in 2017.

Updraft

Financial ServicesEngland, United Kingdom11-50 Employees

Updraft is a London-based financial services company that blends lending, credit reporting, and financial planning within a single platform, with millennials as its primary audience. The service is designed to help users manage their money more effectively and reduce reliance on credit cards. The company is headquartered in London, England.

As a fintech operating at the junction of consumer lending and personal finance management, Updraft provides a suite of tools delivered through an app. The firm is small-to-mid-sized, centered in its London base. This overview reflects the product scope and target market described in the information provided.

Section iconCompany Overview

Headquarters
5 Merchant Square London, England w2 1ay United Kingdom
NAICS Code
52 - Finance and Insurance
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Updraft's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Updraft's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.