Insights

Debt and equity scale Updraft recently completed a large debt and equity round totaling hundreds of millions, signaling strong funding and potential capacity for scalable consumer lending partnerships or co-branded financial products.

Millennial focus The platform is tailored for millennials with part lending, credit reporting, and financial planning, presenting opportunities to cross-sell budgeting tools, credit insights services, and responsible borrowing products.

UK market strength As a London-based neobank/fintech with significant funding and a consumer lending tilt, Updraft offers potential collaboration in UK credit markets, fintech integrations, and regulatory-friendly consumer finance initiatives.

Tech-enabled UX Utilizes a modern tech stack and user-centric app experience, suggesting partnerships around data visualization, analytics delivery, and embeddable financial planning capabilities for fintech platforms.

Growth and partnerships Historic funding from government-backed funds and investors indicates openness to strategic collaborations; target opportunities in lending tooling, credit reporting data services, and white-label financial planning solutions.

Similar companies to Updraft

Updraft Tech Stack

Updraft uses 8 technology products and services including Amazon QuickSight, oEmbed, Babel, and more. Explore Updraft's tech stack below.

  • Amazon QuickSight
    Business Intelligence
  • oEmbed
    Dev Tools
  • Babel
    Development
  • Element UI
    Javascript Frameworks
  • Swiper
    Javascript Libraries
  • Intercom
    Live Chat
  • Microsoft Office
    Office Suites
  • SVG Support
    Web Platform Extensions

Updraft's Email Address Formats

Updraft uses at least 1 format(s):
Updraft Email FormatsExamplePercentage
Last@updraft.comDoe@updraft.com
76%
First.Last@updraft.comJohn.Doe@updraft.com
21%
First@updraft.comJohn@updraft.com
3%

Frequently Asked Questions

What is Updraft's official website and social media links?

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Updraft's official website is updraft.com and has social profiles on LinkedInCrunchbase.

How much revenue does Updraft generate?

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As of July 2026, Updraft's annual revenue is estimated to be $1M - $10M.

What is Updraft's NAICS code?

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Updraft's NAICS code is 52 - Finance and Insurance.

How many employees does Updraft have currently?

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As of July 2026, Updraft has approximately 41 employees across 3 continents, including EuropeAsiaAfrica. Key team members include Cmo & Brand Founder: M. B.Chief Risk And Compliance Officer & Mlro (smf16 & Smf17): C. R.Chief Financial Officer: D. C.. Explore Updraft's employee directory with LeadIQ.

What industry does Updraft belong to?

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Updraft operates in the Financial Services industry.

What technology does Updraft use?

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Updraft's tech stack includes Amazon QuickSightoEmbedBabelElement UISwiperIntercomMicrosoft OfficeSVG Support.

What is Updraft's email format?

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Updraft's email format typically follows the pattern of Last@updraft.com. Find more Updraft email formats with LeadIQ.

How much funding has Updraft raised to date?

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As of July 2026, Updraft has raised $600M in funding. The last funding round occurred on Dec 19, 2023 for $28M.

When was Updraft founded?

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Updraft was founded in 2017.
Updraft logo

Updraft

Financial ServicesEngland, United Kingdom11-50 Employees

Updraft is a London-based financial services company that blends lending, credit reporting, and financial planning within a single platform, with millennials as its primary audience. The service is designed to help users manage their money more effectively and reduce reliance on credit cards. The company is headquartered in London, England.

As a fintech operating at the junction of consumer lending and personal finance management, Updraft provides a suite of tools delivered through an app. The firm is small-to-mid-sized, centered in its London base. This overview reflects the product scope and target market described in the information provided.

Section iconCompany Overview

NAICS Code
52 - Finance and Insurance
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $600M

    Updraft has raised a total of $600M of funding over 12 rounds. Their latest funding round was raised on Dec 19, 2023 in the amount of $28Mas a debt_financing.

  • $1M - $10M

    Updraft's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $600M

    Updraft has raised a total of $600M of funding over 12 rounds. Their latest funding round was raised on Dec 19, 2023 in the amount of $28Mas a debt_financing.

  • $1M - $10M

    Updraft's revenue is estimated to be in the range of $1M - $10M

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