Insights

Rapid Market Expansion UpEquity is actively expanding into new markets by increasing licensing across multiple states and forging new realtor partnerships, presenting opportunities to offer tailored solutions that support their geographic growth and agent engagement strategies.

Investment and Funding Leverage With over 180 million dollars in funding including a recent 50 million dollar Series B, UpEquity has significant capital to invest in marketing, technology enhancements, and strategic partnerships, creating opportunities to offer scalable solutions that enhance their customer acquisition and retention efforts.

Innovative Buyer Solutions UpEquity's focus on solutions like Buy Before You Sell and cash offers opens avenues to collaborate on products that enhance the homebuying experience, especially for first-time and underserved buyers looking for more certainty and negotiation power.

Technology-Driven Growth The company’s use of advanced tech stacks including Salesforce, Google Analytics, and localized marketing campaigns indicates a data-driven approach, making it a promising partner for integrating innovative digital tools aimed at optimizing lead generation and customer engagement.

Industry Partnerships Given UpEquity’s focus on expanding realtor partnerships and their veteran-owned positioning, there are opportunities for collaborations aimed at strengthening relationships with real estate professionals and providing specialized financial products aligned with their values and growth strategy.

UpEquity Tech Stack

UpEquity uses 8 technology products and services including Reddit Ads, Salesforce, Linkedin Sign-in, and more. Explore UpEquity's tech stack below.

  • Reddit Ads
    Advertising
  • Salesforce
    Customer Relationship Management
  • Linkedin Sign-in
    Identity Verification
  • jQuery Migrate
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Cloudflare Bot Management
    Security
  • Tailwind CSS
    UI Frameworks
  • Google Analytics
    Web Analytics

Media & News

UpEquity's Email Address Formats

UpEquity uses at least 1 format(s):
UpEquity Email FormatsExamplePercentage
First.Last@upequity.comJohn.Doe@upequity.com
68%
First@upequity.comJohn@upequity.com
18%
LastF@upequity.comDoeJ@upequity.com
12%
LF@upequity.comDJ@upequity.com
2%

Frequently Asked Questions

Where is UpEquity's headquarters located?

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UpEquity's main headquarters is located at 1645 East 6th Street, #100. The company has employees across 2 continents, including North AmericaAsia.

What is UpEquity's official website and social media links?

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UpEquity's official website is upequity.com and has social profiles on LinkedInCrunchbase.

What is UpEquity's NAICS code?

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UpEquity's NAICS code is 531 - Real Estate.

How many employees does UpEquity have currently?

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As of January 2026, UpEquity has approximately 58 employees across 2 continents, including North AmericaAsia. Key team members include Ceo: T. H.Chief Technology Officer: A. P.Vice President Of Sales: R. P.. Explore UpEquity's employee directory with LeadIQ.

What industry does UpEquity belong to?

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UpEquity operates in the Real Estate industry.

What technology does UpEquity use?

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UpEquity's tech stack includes Reddit AdsSalesforceLinkedin Sign-injQuery MigratejQueryCloudflare Bot ManagementTailwind CSSGoogle Analytics.

What is UpEquity's email format?

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UpEquity's email format typically follows the pattern of First.Last@upequity.com. Find more UpEquity email formats with LeadIQ.

How much funding has UpEquity raised to date?

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As of January 2026, UpEquity has raised $180M in funding. The last funding round occurred on Oct 21, 2021 for $50M.

When was UpEquity founded?

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UpEquity was founded in 2019.

UpEquity

Real EstateTexas, United States51-200 Employees

UpEquity is a veteran-owned real estate tech company on a mission to give homeowners more power and certainty. We offer Buy Before You Sell and Buy with Cash solutions.

Trade Up is designed to help consumers buy their next home without a home sale contingency before selling their current one. Our custom solution allows you to unlock your equity and make a stronger offer on your New Home, without undercutting the sale of your old one.

Our Buy with Cash program empowers everyday homebuyers by turning them into cash buyers. Not only are cash offers more likely to win, cash buyers command more negotiation power than traditional buyers. We use our funds to make the offer on your behalf. Once accepted, the New Home closes in your name. 

UpEquity was created out of a passion to solve the broken home buying process and launched through the Y Combinator program. UpEquity offers innovative solutions in hopes of providing more equal access to the American Dream.

Ready to be a part of something special? 

UpEquity SPV2 LLC DBA, NMLS #2101265
Not available in all states. Equal Housing Lender. Licensing info available at upequity.com/licensing

Section iconCompany Overview

Headquarters
1645 East 6th Street, #100
NAICS Code
531 - Real Estate
Founded
2019
Employees
51-200

Section iconFunding & Financials

  • $180M

    UpEquity has raised a total of $180M of funding over 5 rounds. Their latest funding round was raised on Oct 21, 2021 in the amount of $50Mas a Series B.

  • $50M$100M

    UpEquity's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $180M

    UpEquity has raised a total of $180M of funding over 5 rounds. Their latest funding round was raised on Oct 21, 2021 in the amount of $50Mas a Series B.

  • $50M$100M

    UpEquity's revenue is estimated to be in the range of $50M$100M

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