Insights

Innovative Financing Solutions UpEquity offers unique programs like Buy Before You Sell and Buy with Cash, which cater to homebuyers seeking competitive advantages in the market. This positions them as an ideal partner for real estate agents and lenders looking to enhance their service offerings and attract clients aiming for faster, more certain home purchases.

Rapid Market Expansion Recent expansions into multiple metropolitan areas and increased licensing across states suggest a strong growth trajectory. Sales teams should target real estate professionals and brokerages in these expanding regions to capitalize on the company's increasing footprint and collaborative opportunities.

Strong Investment Backing With over 70 million dollars raised in Series B funding and notable venture capital support, UpEquity demonstrates robust financial backing and growth confidence. This makes them a promising partner for strategic collaborations, co-marketing efforts, and new product integrations in the home buying ecosystem.

Tech-Driven Approach Utilizing advanced technology platforms and data analytics for customer outreach and operational efficiency, UpEquity exemplifies innovation. Sales prospects within real estate tech markets, mortgage services, and digital platforms can leverage this tech savviness for mutually beneficial partnerships.

Target Client Alignment UpEquity's focus on serving mid-sized real estate and mortgage companies aligns well with partners seeking to modernize their client offerings. Engaging with agencies and brokerages looking to differentiate through flexible, tech-enabled homeownership solutions presents a lucrative opportunity for growth collaborations.

UpEquity Tech Stack

UpEquity uses 8 technology products and services including Reddit Ads, Salesforce, Linkedin Sign-in, and more. Explore UpEquity's tech stack below.

  • Reddit Ads
    Advertising
  • Salesforce
    Customer Relationship Management
  • Linkedin Sign-in
    Identity Verification
  • jQuery Migrate
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Cloudflare Bot Management
    Security
  • Tailwind CSS
    UI Frameworks
  • Google Analytics
    Web Analytics

Media & News

UpEquity's Email Address Formats

UpEquity uses at least 1 format(s):
UpEquity Email FormatsExamplePercentage
First.Last@upequity.comJohn.Doe@upequity.com
68%
First@upequity.comJohn@upequity.com
18%
LastF@upequity.comDoeJ@upequity.com
12%
LF@upequity.comDJ@upequity.com
2%

Frequently Asked Questions

Where is UpEquity's headquarters located?

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UpEquity's main headquarters is located at 1645 East 6th Street, #100. The company has employees across 2 continents, including North AmericaAsia.

What is UpEquity's official website and social media links?

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UpEquity's official website is upequity.com and has social profiles on LinkedInCrunchbase.

What is UpEquity's NAICS code?

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UpEquity's NAICS code is 531 - Real Estate.

How many employees does UpEquity have currently?

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As of December 2025, UpEquity has approximately 63 employees across 2 continents, including North AmericaAsia. Key team members include Ceo: T. H.Chief Technology Officer: A. P.Vice President Of Sales: R. P.. Explore UpEquity's employee directory with LeadIQ.

What industry does UpEquity belong to?

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UpEquity operates in the Real Estate industry.

What technology does UpEquity use?

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UpEquity's tech stack includes Reddit AdsSalesforceLinkedin Sign-injQuery MigratejQueryCloudflare Bot ManagementTailwind CSSGoogle Analytics.

What is UpEquity's email format?

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UpEquity's email format typically follows the pattern of First.Last@upequity.com. Find more UpEquity email formats with LeadIQ.

How much funding has UpEquity raised to date?

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As of December 2025, UpEquity has raised $180M in funding. The last funding round occurred on Oct 21, 2021 for $50M.

When was UpEquity founded?

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UpEquity was founded in 2019.

UpEquity

Real EstateTexas, United States51-200 Employees

UpEquity is a veteran-owned real estate tech company on a mission to give homeowners more power and certainty. We offer Buy Before You Sell and Buy with Cash solutions.

Trade Up is designed to help consumers buy their next home without a home sale contingency before selling their current one. Our custom solution allows you to unlock your equity and make a stronger offer on your New Home, without undercutting the sale of your old one.

Our Buy with Cash program empowers everyday homebuyers by turning them into cash buyers. Not only are cash offers more likely to win, cash buyers command more negotiation power than traditional buyers. We use our funds to make the offer on your behalf. Once accepted, the New Home closes in your name. 

UpEquity was created out of a passion to solve the broken home buying process and launched through the Y Combinator program. UpEquity offers innovative solutions in hopes of providing more equal access to the American Dream.

Ready to be a part of something special? 

UpEquity SPV2 LLC DBA, NMLS #2101265
Not available in all states. Equal Housing Lender. Licensing info available at upequity.com/licensing

Section iconCompany Overview

Headquarters
1645 East 6th Street, #100
NAICS Code
531 - Real Estate
Founded
2019
Employees
51-200

Section iconFunding & Financials

  • $180M

    UpEquity has raised a total of $180M of funding over 5 rounds. Their latest funding round was raised on Oct 21, 2021 in the amount of $50Mas a Series B.

  • $50M$100M

    UpEquity's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $180M

    UpEquity has raised a total of $180M of funding over 5 rounds. Their latest funding round was raised on Oct 21, 2021 in the amount of $50Mas a Series B.

  • $50M$100M

    UpEquity's revenue is estimated to be in the range of $50M$100M

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