Insights

Rapid Market Expansion UpEquity is actively scaling into new geographic markets through licensing and expanding realtor partnerships, presenting significant opportunities to collaborate with local real estate agents and brokerage firms seeking innovative homebuying solutions.

Strong Investment Backing With over 70 million dollars raised in recent funding rounds, including a 50 million dollar Series B led by S3 Ventures, UpEquity demonstrates healthy financial growth and a commitment to technological innovation, making it a promising partner for premium technology or financial services integrations.

Customer-Centric Solutions Offering unique programs such as Buy Before You Sell and Buy with Cash, UpEquity appeals to homebuyers looking for certainty and strength in offers, offering opportunities to cross-sell related financial products like mortgage and insurance services.

Tech-Driven Approach With a robust technology stack and a focus on digital solutions, UpEquity is positioned to collaborate with technology vendors and platform providers to enhance or expand its homebuying platform, opening doors for innovative integrations and joint ventures.

Competitive Position Operating in a growing segment with peers like Divvy Homes and Ribbon, UpEquity's focus on equity unlocking and cash buyer solutions creates unique value propositions, suggesting potential partnerships with real estate investors and institutional buyers seeking scalable homeownership options.

UpEquity Tech Stack

UpEquity uses 8 technology products and services including Reddit Ads, Salesforce, Linkedin Sign-in, and more. Explore UpEquity's tech stack below.

  • Reddit Ads
    Advertising
  • Salesforce
    Customer Relationship Management
  • Linkedin Sign-in
    Identity Verification
  • jQuery Migrate
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Cloudflare Bot Management
    Security
  • Tailwind CSS
    UI Frameworks
  • Google Analytics
    Web Analytics

Media & News

UpEquity's Email Address Formats

UpEquity uses at least 1 format(s):
UpEquity Email FormatsExamplePercentage
First.Last@upequity.comJohn.Doe@upequity.com
67%
First@upequity.comJohn@upequity.com
20%
LastF@upequity.comDoeJ@upequity.com
11%
LF@upequity.comDJ@upequity.com
2%

Frequently Asked Questions

Where is UpEquity's headquarters located?

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UpEquity's main headquarters is located at 1645 East 6th Street #100 Austin, Texas 78702 United States. The company has employees across 2 continents, including North AmericaAsia.

What is UpEquity's official website and social media links?

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UpEquity's official website is upequity.com and has social profiles on LinkedInCrunchbase.

What is UpEquity's NAICS code?

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UpEquity's NAICS code is 531 - Real Estate.

How many employees does UpEquity have currently?

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As of April 2026, UpEquity has approximately 59 employees across 2 continents, including North AmericaAsia. Key team members include Ceo: T. H.Chief Technology Officer: A. P.Vice President Of Sales: R. P.. Explore UpEquity's employee directory with LeadIQ.

What industry does UpEquity belong to?

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UpEquity operates in the Real Estate industry.

What technology does UpEquity use?

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UpEquity's tech stack includes Reddit AdsSalesforceLinkedin Sign-injQuery MigratejQueryCloudflare Bot ManagementTailwind CSSGoogle Analytics.

What is UpEquity's email format?

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UpEquity's email format typically follows the pattern of First.Last@upequity.com. Find more UpEquity email formats with LeadIQ.

How much funding has UpEquity raised to date?

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As of April 2026, UpEquity has raised $180M in funding. The last funding round occurred on Oct 21, 2021 for $50M.

When was UpEquity founded?

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UpEquity was founded in 2019.

UpEquity

Real EstateTexas, United States51-200 Employees

UpEquity is a veteran-owned real estate tech company on a mission to give homeowners more power and certainty. We offer Buy Before You Sell and Buy with Cash solutions.

Trade Up is designed to help consumers buy their next home without a home sale contingency before selling their current one. Our custom solution allows you to unlock your equity and make a stronger offer on your New Home, without undercutting the sale of your old one.

Our Buy with Cash program empowers everyday homebuyers by turning them into cash buyers. Not only are cash offers more likely to win, cash buyers command more negotiation power than traditional buyers. We use our funds to make the offer on your behalf. Once accepted, the New Home closes in your name. 

UpEquity was created out of a passion to solve the broken home buying process and launched through the Y Combinator program. UpEquity offers innovative solutions in hopes of providing more equal access to the American Dream.

Ready to be a part of something special? 

UpEquity SPV2 LLC DBA, NMLS #2101265
Not available in all states. Equal Housing Lender. Licensing info available at upequity.com/licensing

Section iconCompany Overview

Headquarters
1645 East 6th Street #100 Austin, Texas 78702 United States
NAICS Code
531 - Real Estate
Founded
2019
Employees
51-200

Section iconFunding & Financials

  • $180M

    UpEquity has raised a total of $180M of funding over 5 rounds. Their latest funding round was raised on Oct 21, 2021 in the amount of $50Mas a Series B.

  • $50M$100M

    UpEquity's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $180M

    UpEquity has raised a total of $180M of funding over 5 rounds. Their latest funding round was raised on Oct 21, 2021 in the amount of $50Mas a Series B.

  • $50M$100M

    UpEquity's revenue is estimated to be in the range of $50M$100M

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