Insights

Rapid Market Expansion UpEquity is actively expanding into new states and metropolitan areas through licensing, partnerships, and localized marketing efforts, creating opportunities to introduce or upsell additional financial products and services suited to diverse regional markets.

Strong Financial Backing With over 180 million dollars in funding including recent Series B investments, UpEquity demonstrates robust growth potential, making it an attractive client for financial services, technology providers, and partnership opportunities aiming to scale rapidly.

Innovative Tech Focus UpEquity’s emphasis on cutting-edge technology such as CRM systems, analytics tools, and targeted digital advertising platforms presents opportunities to offer advanced technological solutions to improve user engagement, streamline operations, or enhance marketing efforts.

Customer-Centric Solutions Their unique offerings like Buy Before You Sell and Buy with Cash cater to modern homebuyers seeking flexibility and negotiating power, indicating potential for cross-selling related financial products, insurance, or value-added services to enhance their customer experience.

Industry Leadership Potential With significant funding, strategic growth initiatives, and innovative service models, UpEquity is positioned to become a leader in tech-enabled real estate solutions, highlighting opportunities for vendors and partners to collaborate on future product integrations or co-marketing ventures.

UpEquity Tech Stack

UpEquity uses 8 technology products and services including Reddit Ads, Salesforce, Linkedin Sign-in, and more. Explore UpEquity's tech stack below.

  • Reddit Ads
    Advertising
  • Salesforce
    Customer Relationship Management
  • Linkedin Sign-in
    Identity Verification
  • jQuery Migrate
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Cloudflare Bot Management
    Security
  • Tailwind CSS
    UI Frameworks
  • Google Analytics
    Web Analytics

Media & News

UpEquity's Email Address Formats

UpEquity uses at least 1 format(s):
UpEquity Email FormatsExamplePercentage
First.Last@upequity.comJohn.Doe@upequity.com
67%
First@upequity.comJohn@upequity.com
19%
LastF@upequity.comDoeJ@upequity.com
11%
LF@upequity.comDJ@upequity.com
3%

Frequently Asked Questions

Where is UpEquity's headquarters located?

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UpEquity's main headquarters is located at 1645 E 6th St, #100 Austin, Texas 78702, US. The company has employees across 2 continents, including North AmericaAsia.

What is UpEquity's official website and social media links?

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UpEquity's official website is upequity.com and has social profiles on LinkedInCrunchbase.

What is UpEquity's NAICS code?

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UpEquity's NAICS code is 531 - Real Estate.

How many employees does UpEquity have currently?

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As of October 2025, UpEquity has approximately 62 employees across 2 continents, including North AmericaAsia. Key team members include Ceo: T. H.Chief Technology Officer: A. P.Vice President Of Sales: R. P.. Explore UpEquity's employee directory with LeadIQ.

What industry does UpEquity belong to?

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UpEquity operates in the Real Estate industry.

What technology does UpEquity use?

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UpEquity's tech stack includes Reddit AdsSalesforceLinkedin Sign-injQuery MigratejQueryCloudflare Bot ManagementTailwind CSSGoogle Analytics.

What is UpEquity's email format?

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UpEquity's email format typically follows the pattern of First.Last@upequity.com. Find more UpEquity email formats with LeadIQ.

How much funding has UpEquity raised to date?

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As of October 2025, UpEquity has raised $180M in funding. The last funding round occurred on Oct 21, 2021 for $50M.

When was UpEquity founded?

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UpEquity was founded in 2019.

UpEquity

Real EstateUnited States51-200 Employees

UpEquity is a veteran-owned real estate tech company on a mission to give homeowners more power and certainty. We offer Buy Before You Sell and Buy with Cash solutions.

Trade Up is designed to help consumers buy their next home without a home sale contingency before selling their current one. Our custom solution allows you to unlock your equity and make a stronger offer on your New Home, without undercutting the sale of your old one.

Our Buy with Cash program empowers everyday homebuyers by turning them into cash buyers. Not only are cash offers more likely to win, cash buyers command more negotiation power than traditional buyers. We use our funds to make the offer on your behalf. Once accepted, the New Home closes in your name. 

UpEquity was created out of a passion to solve the broken home buying process and launched through the Y Combinator program. UpEquity offers innovative solutions in hopes of providing more equal access to the American Dream.

Ready to be a part of something special? 

UpEquity SPV2 LLC DBA, NMLS #2101265
Not available in all states. Equal Housing Lender. Licensing info available at upequity.com/licensing

Section iconCompany Overview

Headquarters
1645 E 6th St, #100 Austin, Texas 78702, US
NAICS Code
531 - Real Estate
Founded
2019
Employees
51-200

Section iconFunding & Financials

  • $180M

    UpEquity has raised a total of $180M of funding over 5 rounds. Their latest funding round was raised on Oct 21, 2021 in the amount of $50Mas a Series B.

  • $50M$100M

    UpEquity's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $180M

    UpEquity has raised a total of $180M of funding over 5 rounds. Their latest funding round was raised on Oct 21, 2021 in the amount of $50Mas a Series B.

  • $50M$100M

    UpEquity's revenue is estimated to be in the range of $50M$100M

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