Insights

Rapid Market Expansion UpEquity is actively scaling into new geographic markets through licensing and expanding realtor partnerships, presenting significant opportunities to collaborate with local real estate agents and brokerage firms seeking innovative homebuying solutions.

Strong Investment Backing With over 70 million dollars raised in recent funding rounds, including a 50 million dollar Series B led by S3 Ventures, UpEquity demonstrates healthy financial growth and a commitment to technological innovation, making it a promising partner for premium technology or financial services integrations.

Customer-Centric Solutions Offering unique programs such as Buy Before You Sell and Buy with Cash, UpEquity appeals to homebuyers looking for certainty and strength in offers, offering opportunities to cross-sell related financial products like mortgage and insurance services.

Tech-Driven Approach With a robust technology stack and a focus on digital solutions, UpEquity is positioned to collaborate with technology vendors and platform providers to enhance or expand its homebuying platform, opening doors for innovative integrations and joint ventures.

Competitive Position Operating in a growing segment with peers like Divvy Homes and Ribbon, UpEquity's focus on equity unlocking and cash buyer solutions creates unique value propositions, suggesting potential partnerships with real estate investors and institutional buyers seeking scalable homeownership options.

UpEquity Tech Stack

UpEquity uses 8 technology products and services including Reddit Ads, Salesforce, Google Workspace, and more. Explore UpEquity's tech stack below.

  • Reddit Ads
    Advertising
  • Salesforce
    Customer Relationship Management
  • Google Workspace
    Email
  • ScrollReveal
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • reCAPTCHA
    Security
  • HSTS
    Security
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

UpEquity's Email Address Formats

UpEquity uses at least 1 format(s):
UpEquity Email FormatsExamplePercentage
First.Last@upequity.comJohn.Doe@upequity.com
68%
First@upequity.comJohn@upequity.com
19%
LastF@upequity.comDoeJ@upequity.com
11%
LF@upequity.comDJ@upequity.com
2%

Frequently Asked Questions

Where is UpEquity's headquarters located?

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UpEquity's main headquarters is located at 1645 East 6th Street #100 Austin, Texas 78702 United States. The company has employees across 2 continents, including North AmericaAsia.

What is UpEquity's official website and social media links?

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UpEquity's official website is upequity.com and has social profiles on LinkedInCrunchbase.

What is UpEquity's NAICS code?

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UpEquity's NAICS code is 531 - Real Estate.

How many employees does UpEquity have currently?

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As of May 2026, UpEquity has approximately 59 employees across 2 continents, including North AmericaAsia. Key team members include Ceo: T. H.Chief Technology Officer: A. P.Vice President Of Sales: R. P.. Explore UpEquity's employee directory with LeadIQ.

What industry does UpEquity belong to?

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UpEquity operates in the Real Estate industry.

What technology does UpEquity use?

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UpEquity's tech stack includes Reddit AdsSalesforceGoogle WorkspaceScrollRevealjQuery MigratereCAPTCHAHSTSX-Content-Type-Options.

What is UpEquity's email format?

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UpEquity's email format typically follows the pattern of First.Last@upequity.com. Find more UpEquity email formats with LeadIQ.

When was UpEquity founded?

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UpEquity was founded in 2019.

UpEquity

Real EstateTexas, United States51-200 Employees

UpEquity is a veteran-owned real estate technology company based in Austin, Texas. It offers two main pathways for homebuyers: Trade Up, which allows purchasing a new home before selling the current one, and Buy with Cash, which enables UpEquity to fund a cash bid on behalf of the buyer, with the closing in the buyer’s name, though the service is not available in all states. Its customers are everyday homebuyers looking for certainty in a competitive market, particularly those who want to secure a home without a prior-sale contingency or by presenting a cash-like offer. In the real estate sector, UpEquity functions as a technology-enabled platform that combines financing with the homebuying process to facilitate transactions. The company is based in Austin and entered the startup accelerator space through Y Combinator.

Section iconCompany Overview

Headquarters
1645 East 6th Street #100 Austin, Texas 78702 United States
NAICS Code
531 - Real Estate
Founded
2019
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    UpEquity's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    UpEquity's revenue is estimated to be in the range of $50M$100M

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