Insights

Market Focus Upwave specializes exclusively in brand outcome measurement, making it highly attractive to large-scale Fortune 500 brands, advertising agencies, and media platforms looking to optimize their brand advertising investments across multiple channels.

Recent Innovation The company's recent award for Generative AI Innovation and launch of Persuadability Scores demonstrate a strong commitment to leveraging cutting-edge AI technology, providing opportunities to collaborate with tech-forward clients seeking advanced measurement solutions.

Strategic Partnerships Notable collaborations with LG Ads and Tremor Video highlight Upwave’s capability to integrate with major ad-tech players, suggesting potential for expansion into broader media buying and analytics ecosystems.

Growth Potential With a solid revenue base estimated between 25 and 50 million dollars and backed by prominent investors, Upwave shows strong growth prospects that could lead to increased sales opportunities in the digital advertising measurement market.

Technological Edge Utilizing advanced tools like Fullstory, Cloudflare, and leveraging AI innovations positions Upwave as a high-tech solution provider, appealing to sophisticated enterprise clients looking for robust, scalable brand measurement solutions.

Upwave Tech Stack

Upwave uses 8 technology products and services including Bloomberg, Fullstory, Cloudflare, and more. Explore Upwave's tech stack below.

  • Bloomberg
    Accounting And Finance
  • Fullstory
    Analytics
  • Cloudflare
    Content Management System
  • Apache HBase
    Database
  • oEmbed
    Dev Tools
  • HubSpot
    Marketing Automation
  • JavaScript
    Programming Languages
  • YouTube
    Video Players

Media & News

Upwave's Email Address Formats

Upwave uses at least 2 format(s):
Upwave Email FormatsExamplePercentage
First@survata.comJohn@survata.com
61%
First.Last@survata.comJohn.Doe@survata.com
38%
FLast@survata.comJDoe@survata.com
1%
First@upwave.comJohn@upwave.com
47%
Last@upwave.comDoe@upwave.com
27%
First.Last@upwave.comJohn.Doe@upwave.com
23%
First.Middle@upwave.comJohn.Michael@upwave.com
3%

Frequently Asked Questions

Where is Upwave's headquarters located?

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Upwave's main headquarters is located at 642 Harrison St, San Francisco, California 94107, US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Upwave's phone number?

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You can contact Upwave's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Upwave's official website and social media links?

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Upwave's official website is upwave.com and has social profiles on LinkedInCrunchbase.

What is Upwave's NAICS code?

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Upwave's NAICS code is 5112 - Software Publishers.

How many employees does Upwave have currently?

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As of October 2025, Upwave has approximately 59 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Revenue Officer (cro): J. Z.Chief Data Scientist: B. D.Regional Vice President, East Coast Sales: C. C.. Explore Upwave's employee directory with LeadIQ.

What industry does Upwave belong to?

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Upwave operates in the Software Development industry.

What technology does Upwave use?

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Upwave's tech stack includes BloombergFullstoryCloudflareApache HBaseoEmbedHubSpotJavaScriptYouTube.

What is Upwave's email format?

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Upwave's email format typically follows the pattern of First@survata.com. Find more Upwave email formats with LeadIQ.

How much funding has Upwave raised to date?

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As of October 2025, Upwave has raised $14M in funding. The last funding round occurred on Jul 26, 2018 for $14M.

When was Upwave founded?

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Upwave was founded in 2012.
Upwave

Upwave

Software DevelopmentUnited States51-200 Employees

Upwave is the Brand Outcomes Measurement Platform.

We are the only company entirely focused on measuring and optimizing the Brand Outcomes driven by advertising. Brand campaign measurement is our only line of business (not a side hustle), and we have measured over one trillion ad impressions for 1,000+ advertisers.

Upwave brings science to top-of-funnel–measuring Brand Lift, validating Brand Reach, and surfacing Brand Optimization opportunities in one, dynamic platform. With cross-channel brand measurement for CTV, Digital, Social, Linear, Addressable, Retail Media, Streaming Audio and more, Upwave maximizes the effectiveness of brand spend.

Our customers are Fortune 500 brands, the largest global advertising agencies, and media publishers and platforms across the media landscape.

We are backed by leading investors (Y Combinator, Uncork Capital, Bloomberg Beta, PivotNorth, Ridge Ventures, Conductive Ventures, leading MarTech founders).

Section iconCompany Overview

Headquarters
642 Harrison St, San Francisco, California 94107, US
Phone number
Website
upwave.com
NAICS Code
5112 - Software Publishers
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $14M

    Upwave has raised a total of $14M of funding over 4 rounds. Their latest funding round was raised on Jul 26, 2018 in the amount of $14M.

  • $25M$50M

    Upwave's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $14M

    Upwave has raised a total of $14M of funding over 4 rounds. Their latest funding round was raised on Jul 26, 2018 in the amount of $14M.

  • $25M$50M

    Upwave's revenue is estimated to be in the range of $25M$50M

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