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Focused Brand Measurement Upwave specializes exclusively in measuring and optimizing brand outcomes driven by advertising, making it a valuable partner for Fortune 500 companies, leading advertising agencies, and media platforms seeking advanced brand impact analytics and ROI improvement.

Recent Industry Recognition Winning the Generative AI Innovation Award in 2025 highlights Upwave’s cutting-edge approach to utilizing AI and generative technologies, presenting opportunities for clients interested in innovative, intelligent brand measurement solutions.

Strategic Partnerships Partnerships with major players like LG Ads and Tremor Video demonstrate Upwave’s ability to integrate with large-scale advertising ecosystems, suggesting potential for expanding collaborative opportunities with media publishers and DSPs.

Innovative Product Launches The launch of Persuadability Scores introduces new capabilities for real-time campaign optimization based on brand signals, offering a compelling solution for brands seeking dynamic, data-driven advertising adjustments during live campaigns.

Growth Potential With a revenue between 25 and 50 million dollars and backed by significant investors, Upwave is positioned for continued expansion, making it an attractive prospect for businesses looking to invest or partner in innovative brand measurement technologies.

Upwave Tech Stack

Upwave uses 8 technology products and services including Bloomberg, Fullstory, Cloudflare, and more. Explore Upwave's tech stack below.

  • Bloomberg
    Accounting And Finance
  • Fullstory
    Analytics
  • Cloudflare
    Content Management System
  • Apache HBase
    Database
  • oEmbed
    Dev Tools
  • HubSpot
    Marketing Automation
  • JavaScript
    Programming Languages
  • YouTube
    Video Players

Media & News

Upwave's Email Address Formats

Upwave uses at least 2 format(s):
Upwave Email FormatsExamplePercentage
First@survata.comJohn@survata.com
63%
First.Last@survata.comJohn.Doe@survata.com
36%
FLast@survata.comJDoe@survata.com
1%
First@upwave.comJohn@upwave.com
47%
Last@upwave.comDoe@upwave.com
27%
First.Last@upwave.comJohn.Doe@upwave.com
23%
First.Middle@upwave.comJohn.Michael@upwave.com
3%

Frequently Asked Questions

What is Upwave's phone number?

Minus sign iconPlus sign icon You can contact Upwave's main corporate office by phone at
+1-800-736-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Upwave's official website and social media links?

Minus sign iconPlus sign iconUpwave's official website is upwave.com and has social profiles on LinkedInCrunchbase.

What is Upwave's NAICS code?

Minus sign iconPlus sign iconUpwave's NAICS code is 5112 - Software Publishers.

How many employees does Upwave have currently?

Minus sign iconPlus sign iconAs of December 2025, Upwave has approximately 60 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Revenue Officer (cro): J. Z.Chief Data Scientist: B. D.Regional Vice President, East Coast Sales: C. C.. Explore Upwave's employee directory with LeadIQ.

What industry does Upwave belong to?

Minus sign iconPlus sign iconUpwave operates in the Software Development industry.

What technology does Upwave use?

Minus sign iconPlus sign iconUpwave's tech stack includes BloombergFullstoryCloudflareApache HBaseoEmbedHubSpotJavaScriptYouTube.

What is Upwave's email format?

Minus sign iconPlus sign iconUpwave's email format typically follows the pattern of First@survata.com. Find more Upwave email formats with LeadIQ.

How much funding has Upwave raised to date?

Minus sign iconPlus sign icon As of December 2025, Upwave has raised $14M in funding. The last funding round occurred on Jul 26, 2018 for $14M.

When was Upwave founded?

Minus sign iconPlus sign iconUpwave was founded in 2012.

Upwave

Software DevelopmentCalifornia, United States51-200 Employees

Upwave is the Brand Outcomes Measurement Platform.

We are the only company entirely focused on measuring and optimizing the Brand Outcomes driven by advertising. Brand campaign measurement is our only line of business (not a side hustle), and we have measured over one trillion ad impressions for 1,000+ advertisers.

Upwave brings science to top-of-funnel–measuring Brand Lift, validating Brand Reach, and surfacing Brand Optimization opportunities in one, dynamic platform. With cross-channel brand measurement for CTV, Digital, Social, Linear, Addressable, Retail Media, Streaming Audio and more, Upwave maximizes the effectiveness of brand spend.

Our customers are Fortune 500 brands, the largest global advertising agencies, and media publishers and platforms across the media landscape.

We are backed by leading investors (Y Combinator, Uncork Capital, Bloomberg Beta, PivotNorth, Ridge Ventures, Conductive Ventures, leading MarTech founders).

Section iconCompany Overview

Phone number
+1-800-736-****
Website
upwave.com
NAICS Code
5112 - Software Publishers
Founded
2012
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $14M

    Upwave has raised a total of $14M of funding over 4 rounds. Their latest funding round was raised on Jul 26, 2018 in the amount of $14M.

  • $25M$50M

    Upwave's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $14M

    Upwave has raised a total of $14M of funding over 4 rounds. Their latest funding round was raised on Jul 26, 2018 in the amount of $14M.

  • $25M$50M

    Upwave's revenue is estimated to be in the range of $25M$50M

Company Leadership

  • Stylized image of a person
    J. Z.
    Chief Revenue Officer (cro)
    Phone icon
    Mobile Phone
  • Stylized image of a person
    B. D.
    Chief Data Scientist
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. C.
    Regional Vice President, East Coast Sales
    Phone icon
    Mobile Phone
  • Stylized image of a person
    N. K.
    Regional Vice President, West Coast Sales
    Phone icon
    Mobile Phone
  • Stylized image of a person
    J. O.
    Vp, Product
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    L. Z.
    Vp, Product Operations
    Phone icon
    Mobile Phone
  • Stylized image of a person
    B. D.
    Chief Data Scientist
    Phone icon
    Mobile Phone
  • Stylized image of a person
    J. J.
    Product Support Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    S. S.
    Customer Success Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    M. O.
    Director Of Accounting
    Phone icon
    Mobile Phone

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