Insights

Brand Outcomes Focus Upwave specializes in measuring and optimizing brand outcomes driven by advertising, offering a unique edge focusing on brand campaign measurement. This emphasis on brand performance presents a sales opportunity for companies seeking to enhance their brand impact and marketing effectiveness.

Leading MarTech Investors Backed by prominent investors like Y Combinator and Bloomberg Beta, Upwave's credibility and financial stability make it an attractive choice for potential clients seeking reliable and innovative solutions. Leveraging the confidence of these leading investors can help sales teams build trust with prospects.

Strategic Partnerships Upwave has established strategic partnerships with industry players like Tremor Video and LG Ads, expanding its reach and capabilities in the advertising landscape. This network of partnerships opens doors for collaborations and cross-selling opportunities for sales teams looking to tap into new markets.

Innovative Product Offerings With offerings like Persuadability Scores™ and Brand Impact Reports, Upwave showcases its commitment to innovation and data-driven solutions in brand advertising. Sales reps can leverage these unique products as key selling points to differentiate themselves and drive sales conversations.

Recognition & Growth Being recognized on prestigious lists like the Inc. 5000 highlights Upwave's rapid growth and market positioning. Sales professionals can use this achievement to demonstrate Upwave's success and industry influence, fostering credibility when engaging with potential clients and partners.

Upwave Tech Stack

Upwave uses 8 technology products and services including Bloomberg, Survata, NoSQL, and more. Explore Upwave's tech stack below.

  • Bloomberg
    Accounting And Finance
  • Survata
    Analytics
  • NoSQL
    Database
  • Spring Boot
    Frameworks And Libraries
  • Kotlin
    Programming Languages
  • iOS
    Programming Languages
  • Jessie
    Project Management
  • Adobe Creative Suite
    Visualisation Software

Media & News

Upwave's Email Address Formats

Upwave uses at least 2 format(s):
Upwave Email FormatsExamplePercentage
First@survata.comJohn@survata.com
57%
First.Last@survata.comJohn.Doe@survata.com
41%
FLast@survata.comJDoe@survata.com
2%
First@upwave.comJohn@upwave.com
47%
Last@upwave.comDoe@upwave.com
27%
First.Last@upwave.comJohn.Doe@upwave.com
23%
First.Middle@upwave.comJohn.Michael@upwave.com
3%

Frequently Asked Questions

Where is Upwave's headquarters located?

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Upwave's main headquarters is located at 642 Harrison St San Francisco, California 94107 US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Upwave's phone number?

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You can contact Upwave's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Upwave's official website and social media links?

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Upwave's official website is upwave.com and has social profiles on LinkedIn.

How much revenue does Upwave generate?

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As of January 2025, Upwave's annual revenue reached $35M.

What is Upwave's NAICS code?

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Upwave's NAICS code is 5112 - Software Publishers.

How many employees does Upwave have currently?

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As of January 2025, Upwave has approximately 57 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Revenue Officer (cro): J. Z.Chief Financial Officer: A. B.Chief Technology Officer: G. L.. Explore Upwave's employee directory with LeadIQ.

What industry does Upwave belong to?

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Upwave operates in the Software Development industry.

What technology does Upwave use?

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Upwave's tech stack includes BloombergSurvataNoSQLSpring BootKotliniOSJessieAdobe Creative Suite.

What is Upwave's email format?

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Upwave's email format typically follows the pattern of . Find more Upwave email formats with LeadIQ.

How much funding has Upwave raised to date?

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As of January 2025, Upwave has raised $14M in funding. The last funding round occurred on Jul 26, 2018 for $14M.

When was Upwave founded?

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Upwave was founded in 2012.
Upwave

Upwave

Software DevelopmentCalifornia, United States51-200 Employees

Upwave is the Brand Outcomes Measurement Platform.

We are the only company entirely focused on measuring and optimizing the Brand Outcomes driven by advertising. Brand campaign measurement is our only line of business (not a side hustle), and we have measured over one trillion ad impressions for 1,000+ advertisers.

Upwave brings science to top-of-funnel–measuring Brand Lift, validating Brand Reach, and surfacing Brand Optimization opportunities in one, dynamic platform. With cross-channel brand measurement for CTV, Digital, Social, Linear, Addressable, Retail Media, Streaming Audio and more, Upwave maximizes the effectiveness of brand spend.

Our customers are Fortune 500 brands, the largest global advertising agencies, and media publishers and platforms across the media landscape.

We are backed by leading investors (Y Combinator, Uncork Capital, Bloomberg Beta, PivotNorth, Ridge Ventures, Conductive Ventures, leading MarTech founders).

Section iconCompany Overview

Headquarters
642 Harrison St San Francisco, California 94107 US
Phone number
Website
upwave.com
NAICS Code
5112 - Software Publishers
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $14M

    Upwave has raised a total of $14M of funding over 4 rounds. Their latest funding round was raised on Jul 26, 2018 in the amount of $14M.

  • $10M$50M

    Upwave's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $14M

    Upwave has raised a total of $14M of funding over 4 rounds. Their latest funding round was raised on Jul 26, 2018 in the amount of $14M.

  • $10M$50M

    Upwave's revenue is in the range of $10M$50M

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