Upwave Email Format
Software DevelopmentCalifornia, United States51-200 Employees
Upwave provides a platform for measuring and optimizing brand outcomes driven by advertising. The company concentrates exclusively on brand campaign measurement, noting that it has tracked more than one trillion ad impressions for over a thousand advertisers. The platform supports cross-channel brand measurement across CTV, digital, social, linear, addressable, retail media, streaming audio, and more to inform how brand investments perform. Its customers include Fortune 500 brands, the largest global advertising agencies, and media publishers and platforms across the media landscape. Based in San Francisco, California, Upwave announced in May 2026 that John Bulgrin joined as Chief Revenue Officer.