Urban Sports & Entertainment Group

Marketing and AdvertisingNorth Carolina, United States11-50 Employees

Urban Sports & Entertainment Group, LLC operates as a multicultural sports marketing firm focused on event management, sponsorship acquisition, broadcast and digital distribution for the multicultural market, with a specific emphasis on Historically Black Colleges and Universities. Based near Charlotte in the Southeast, the company coordinates a broad slate of sports promotions and events across 49 HBCU campuses, including football, basketball, and related ancillary activities, delivering brand engagement for clients and exposure to millions of students, alumni, and fans each year. The firm differentiates itself by concentrating on the multicultural marketplace and leveraging a portfolio of rights and events to support client objectives through strategic planning and a service-oriented management approach. Its portfolio includes high-profile programs and events such as football classics, conference-related showcases, and fan experiences, highlighting its role in connecting brands with HBCU communities. Urban Sports targets Fortune 500 clients and other brands seeking to reach the HBCU audience through on-campus events, experiential marketing, and promotional campaigns.

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