Urban Sports & Entertainment Group

Advertising ServicesNorth Carolina, United States11-50 Employees

Urban Sports & Entertainment Group, LLC is a multicultural sports marketing firm strategically headquartered in the heart of the Southeast just outside Charlotte, North Carolina that specializes in event management, sponsorship acquisition, broadcast television, Internet, and all other forms of event production, promotion and distribution for the multicultural market and specifically Historically Black Colleges and Universities (“HBCUs”). Urban Sports markets the products and services of its clients (many of whom are Fortune 500 companies) to millions of loyal HBCU students, alumni and fans each year, building brand awareness and increasing its clients’ sales through the execution of over 300 sports promotions and events annually at 49 HBCU campuses, including football homecomings and classics, basketball games and championships, and ancillary events such as career fairs and on-campus festivals. Urban Sports’ events include the CIAA Basketball Tournament, the CIAA Fan Experience, the SWAC Mobile Marketing Tour, and the Honda Battle of the Bands program, among many others. Urban Sports differentiates itself from other sports marketing firms by focusing exclusively on the multi-cultural marketplace. Urban Sports’ preeminent position in its market is a result of its strong portfolio of rights and events, dedication to client service and satisfaction, sound strategic planning, and an experienced, operations-oriented management team.

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