High durability value Position coatings as low-maintenance, long-lasting solutions for wholesale building materials customers, emphasizing reduced lifecycle costs and fewer reapplications to create a compelling ROI story.

Facility protection Highlight permanent mold, mildew, and bacteria protection capabilities to target industries requiring sanitation and cleanliness, such as healthcare facilities, hospitality, and commercial spaces.

Easily adoptable Leverage the ease of application to address contractor and installer needs, offering training, quick-start guides, and compatibility notes to reduce jobsite downtime and labor costs.

Tech-forward differentiation Use the company’s high-tech coatings narrative and modern tech stack to position as an innovative supplier, aligning with procurement teams seeking forward-looking, proven technologies.

Strategic partnerships Explore collaborations with larger players in the wholesale building materials space (mirroring competitors’ scale) to extend reach, co-market offerings, and accelerate revenue growth.