Growing Membership Base USMS serves nearly 70,000 members across the United States, creating a substantial target audience for sports apparel, swim gear, and wellness products tailored for adult swimmers and fitness enthusiasts.

Partnership Opportunities The organization maintains partnerships with brands like TYR Sport and Grown-Up Swimming, indicating openness to collaborations and sponsorships that can enhance product visibility within the active adult swimming community.

Event Sponsorship Potential Participation in international competitions like the Austria Cup and local sanctioned events presents opportunities for brands to engage through event sponsorships, branded equipment, and promotional activities aimed at competitive swimmers.

Digital Engagement Channels USMS's use of platforms such as LinkedIn, Google Maps, and its own website presents targeted avenues for digital marketing, advertising, and engagement campaigns directed at active adult athletes and local clubs.

Focus on Inclusivity and Advocacy The organization’s recent legal and social debates around transgender participation highlight a focus on diversity and inclusion, creating opportunities for brands to align with values of equity and community support in marketing campaigns.