Growing Membership Base With nearly 70,000 members across the nation and over 1,500 affiliated clubs and workout groups, USMS presents a significant market segment for sports, fitness, and wellness product providers looking to target adult athletes and fitness enthusiasts.

Corporate Sponsorship Potential USMS’s partnerships with brands like TYR Sport and Grown-Up Swimming highlight opportunities for companies to engage through sponsorship, branded events, and co-marketing initiatives within the competitive and recreational swimming community.

Event and Competition Expansion Participation in international events like the Austria Cup and the focus on organized competitions suggest avenues for vendors of sports gear, training equipment, and event technology to provide targeted products and services to a competitive audience.

Technology Engagement USMS’s use of digital platforms such as social media, membership sign-ins, and website initiatives indicates openness to tech solutions like online training tools, event management software, and member engagement apps that enhance community connectivity.

Financial Growth Opportunities With revenue ranging from one to ten million dollars and an active membership, USMS offers a viable customer base for health insurance, training programs, and educational content aimed at adult swimmers seeking to improve performance and health.