Sponsorship & Partnerships USMS maintains a large national membership base of nearly 70,000 swimmers and collaborates with 52 Local Masters Swimming Committees, presenting a strong opportunity to pitch branded sponsorships, co-branded events, and targeted marketing partnerships to reach a dedicated, health-focused audience.

Coaching & Programs With the majority of locations having coaches on deck and coaches actively writing workouts, there is potential to sell coaching tools, training platforms, OTT or streaming workout content, and analytics solutions that enhance coaching efficiency and member engagement.

Event & Venue Tech USMS sanctions events and partners with time-keeping and timing system providers; there is a clear opportunity to offer advanced registration, race timing, results publishing, and venue management tech to streamline events across 1,500+ clubs and workout groups.

Insurance & Benefits As a membership-driven nonprofit offering insurance and member benefits, USMS could be receptive to expanded coverage options, risk management services, wellness programs, and digital benefit platforms that improve member value and retention.

Revenue & Growth With a revenue range of 1M–10M and active industry partnerships (equipment brands, apparel, timing systems), there is room to introduce monetized loyalty programs, tiered sponsorships, and B2B services for clubs to consolidate purchasing and reduce costs.