Market leadership Target power sports and industrial OEMs leveraging U.S. Paint's established market leadership in coatings and durable, proven technology to secure strategic partnerships and long-term supply agreements.

Strategic backing Leverage the Kansai Paint affiliation to present co-branded solutions, cross-sell advanced formulations, and access broader distribution channels and customer networks.

Customization edge Highlight U.S. Paint’s Design for Manufacturability process and custom chemistry capabilities to win contracts with manufacturers seeking optimized coating performance, cost reductions, and scalable production support.

Mid-market focus With a mid-sized employee base and revenue in the high hundreds of millions, pursue mid-market OEMs and Tier suppliers needing reliable, responsive coatings partner with flexible terms and rapid innovation.

Growth opportunity Position investments in R&D, testing labs, and new formulations as differentiators to capture exterior/interior automotive and industrial parts coatings demand, while offering value through safety, quality, and collaborative problem solving.