CRM Optimization Leverage the existing Salesforce Marketing Cloud and broader data assets to deepen donor and partner engagement, streamline membership workflows, and run targeted campaigns that accelerate policy adoption and program participation.

Green Infrastructure Build on the Green Infrastructure program and Raftelis partnerships to offer financial modeling, rate studies, and grant-management support to utilities and partners pursuing water infrastructure investments.

Sustainability Compliance Capitalize on greenhouse gas accounting guidance developed with the Water Research Foundation by delivering sustainability reporting, GHG inventory services, and related training to utilities, public agencies, and their technical partners.

Education Licensing Monetize learning content such as the One Water Leadership Guides through licensed training, webinars, and certification programs for members and industry partners.

Ecosystem Partnerships Expand the alliance's collaboration network with engineering and financial consulting firms to deliver integrated water-management solutions, leveraging current partners like Stantec and Raftelis.