Technological Innovation U.S. Water has demonstrated a commitment to technological advancement by launching Lumyn, a digital water management platform that unifies treatment applications and offers proactive system monitoring. This positions them as forward-thinking within the water treatment industry, creating opportunities to upsell integrated digital solutions and maintenance services.

Market Expansion With over two decades of local experience serving various regions across Wisconsin and a recent part of ALLETE Inc., U.S. Water is well-positioned to expand its customer base within residential and commercial sectors seeking reliable and innovative water treatment solutions, especially those interested in smart water management.

Diverse Product Portfolio Offering a wide range of services including water softening, filtration, septic inspections, and high-tech UV and reverse osmosis systems enables U.S. Water to capture multiple points of sale, from residential households to commercial real estate transactions, providing abundant cross-selling opportunities.

Certifications and Recognition Recognized as a CDC Elite water testing laboratory enhances the company's credibility and appeal to customers needing certified testing and inspection services, presenting potential opportunities to target municipal, healthcare, and commercial clients who require compliant and high-quality water testing.

Regional Focus and Growth Operating primarily within Wisconsin with a loyal local customer base and family-owned approach, U.S. Water offers opportunities to deepen customer relationships through tailored solutions and to leverage regional reputation for expansion into neighboring markets seeking trusted water treatment providers.