Event Ecosystem Leverage USA TODAY NETWORK Ventures’ extensive portfolio of consumer events and promotions to cross-sell sponsorships, integrated activations, and multi-event packages across local and national brands, expanding partner reach through EnMotive powered experiences.

Analytics & Tech Target technology-driven partners by highlighting existing tech stack and data capabilities (Salesforce, OneTrust, OpenAI, Shopify, Lucidchart) to offer advanced sponsorship measurement, customization, ticketing enhancements, and streamlined brand experiences.

Media Synergy Position opportunities that combine USA TODAY and 250+ local media brands for co-branded campaigns, awards programs, and community engagement moments to boost reach, credibility, and audience engagement for sponsors.

Audience Engagement Emphasize access to highly engaged event audiences through flagship programs like USA TODAY High School Sports Awards and other recognizable properties to attract brands seeking community impact, youth engagement, and experiential marketing.

Strategic Growth Propose expansion into new verticals and regions by showcasing past awards, races, and influencer initiatives to attract national advertisers, regional partners, and rights holders looking to scale experiential campaigns.