Industry Focus Target professional sports organizations and clubs with mid-market tech solutions that support ticketing, CRM, email marketing, and web presence, leveraging USAP’s established sports brand and partner network to position scalable engagement platforms.

Digital Enablement USAP uses WordPress, Sendinblue, and cloud infrastructure—present complementary marketing automation, analytics, and security enhancements to boost partner campaigns, sponsor activations, and fan engagement without major platform migrations.

Sponsorship Growth With 450 partner companies, there are opportunities to offer streamlined sponsorship tracking, ROI dashboards, and sponsor activation tools that integrate with Open Graph and Google Maps presence to showcase reach and impact.

Growth Readiness USAP reports revenue in the low single digits with a sizable partner ecosystem; propose scalable SaaS solutions for CRM, outreach automation, and event marketing to support expansion and diversify revenue streams.

Strategic Partnerships Leverage the club’s 123-year heritage and Top 14 pedigree to position premium services around fan data strategy, loyalty programs, and personalized communications that resonate with sponsors seeking engaged, loyal audiences.