Market position USAP is a professional rugby club with a long history (123 years) and a network of 450 partner companies, indicating opportunities to upsell sponsorship packages, activation rights, and corporate hospitality to deepen partner value.

Sponsorship leverage With 7 TOP 14 titles and extensive partner ecosystem, there is potential to offer tiered sponsorships, targeted campaigns, and digital integration across the team’s events, fan engagement channels, and venue experiences.

Fan engagement The club operates in a regional market (Perpignan, Occitanie) with a defined stadium footprint, presenting opportunities for localized experiential marketing, event partnerships, and community initiatives that can expand sponsor reach.

Digital stack Technology usage (Leaflet, Google Analytics, Nginx, SEO tools) suggests readiness for data-driven sponsorship activation, audience measurement, and digital marketing services to optimize sponsor ROI.

Growth readiness mid-sized organization (51-200 employees) with revenue in the low single digits to low tens of millions implies openness to scalable B2B partnerships, merchandise programs, and cross-sell of services to enhance revenue streams and sponsor value.