Insights

Product-Led Growth No-code in-app guides and onboarding flows align with product-led growth, creating sales opportunities with fast ROI for SaaS teams looking to boost activation and cut support load.

Geographic Expansion Turkey-based company with 11-50 employees and a global base of 1,000+ teams presents an opportunity to target US and Europe mid-market SaaS buyers seeking rapid deployment, low-touch procurement, and clear value.

Upsell Opportunities AI-powered self-serve help, in-app announcements and feedback tools provide upsell and cross-sell avenues; offer premium support, advanced analytics, and enhanced onboarding to existing customers.

Competitive Positioning Competing players include Whatfix, Userlane and Appcues; differentiate on fastest implementation, no-code setup, and cost efficiency to win budget-conscious mid-market buyers.

Growth Signals Past funding and product momentum, including seed investment and app-focused launches, signal growth potential; leverage success stories and case studies to accelerate deal cycles.

UserGuiding Tech Stack

UserGuiding uses 8 technology products and services including Woopra, Google Workspace, jQuery Migrate, and more. Explore UserGuiding's tech stack below.

  • Woopra
    Analytics
  • Google Workspace
    Email
  • jQuery Migrate
    Javascript Libraries
  • PWA
    Miscellaneous
  • BambooHR
    Recruitment Marketing
  • HTTP/3
    Web & Portal Technology
  • Google Meet
    Web Conferencing
  • Ionicons
    Web Fonts

UserGuiding's Email Address Formats

UserGuiding uses at least 1 format(s):
UserGuiding Email FormatsExamplePercentage
First@userguiding.comJohn@userguiding.com
87%
Last@userguiding.comDoe@userguiding.com
6%
First.Last@userguiding.comJohn.Doe@userguiding.com
5%
Middle@userguiding.comMichael@userguiding.com
2%

Frequently Asked Questions

Where is UserGuiding's headquarters located?

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UserGuiding's main headquarters is located at Ayazağa, Istanbul 34396 Turkey. The company has employees across 5 continents, including AsiaNorth AmericaSouth America.

What is UserGuiding's official website and social media links?

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UserGuiding's official website is userguiding.com and has social profiles on LinkedInCrunchbase.

What is UserGuiding's NAICS code?

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UserGuiding's NAICS code is 5112 - Software Publishers.

How many employees does UserGuiding have currently?

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As of June 2026, UserGuiding has approximately 23 employees across 5 continents, including AsiaNorth AmericaSouth America. Key team members include Head Of Sales: L. A.Co-Founder, Cto: M. E.Co-Founder: O. K.. Explore UserGuiding's employee directory with LeadIQ.

What industry does UserGuiding belong to?

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UserGuiding operates in the Software Development industry.

What technology does UserGuiding use?

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UserGuiding's tech stack includes WoopraGoogle WorkspacejQuery MigratePWABambooHRHTTP/3Google MeetIonicons.

What is UserGuiding's email format?

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UserGuiding's email format typically follows the pattern of First@userguiding.com. Find more UserGuiding email formats with LeadIQ.

How much funding has UserGuiding raised to date?

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As of June 2026, UserGuiding has raised $1.1M in funding. The last funding round occurred on Aug 23, 2020 for $1.1M.

When was UserGuiding founded?

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UserGuiding was founded in 2017.

UserGuiding

Software DevelopmentIstanbul, Turkey11-50 Employees

UserGuiding is a software development company located in Ayazağa, Istanbul, Turkey, with 11-50 employees. It provides an all-in-one, no-code platform designed to help product teams boost user activation and drive revenue growth by enabling self-service experiences within applications. The offering includes interactive in-app guides and walkthroughs to activate users, personalized onboarding flows to improve feature adoption, AI-powered self-serve help to reduce support tickets, in-app announcements of product updates, and seamless collection of user feedback. The company serves more than 1,000 teams and has a history of product development activity, including a 2018 launch on AppSumo. Public disclosures mention seed funding of $1.1 million and revenue in the range of $50 million to $100 million.

Section iconCompany Overview

Headquarters
Ayazağa, Istanbul 34396 Turkey
NAICS Code
5112 - Software Publishers
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $1.1M

    UserGuiding has raised a total of $1.1M of funding over 4 rounds. Their latest funding round was raised on Aug 23, 2020 in the amount of $1.1M.

  • $50M$100M

    UserGuiding's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $1.1M

    UserGuiding has raised a total of $1.1M of funding over 4 rounds. Their latest funding round was raised on Aug 23, 2020 in the amount of $1.1M.

  • $50M$100M

    UserGuiding's revenue is estimated to be in the range of $50M$100M

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