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Insights

Strong Market Position Appcues has established itself as a leader in digital adoption and user engagement, recognized by recent industry awards and high-profile client trust, indicating a solid reputation and established market presence.

Growth Potential With a revenue estimate between 25 to 50 million dollars and substantial funding of 95 million dollars, the company is positioned to scale further, presenting opportunities for upselling and expanding into new markets.

Innovative Features Recent product launches such as no-code tracking, scientifically proven onboarding Checklists, and bi-directional Salesforce integrations demonstrate a focus on evolving customer needs, making Appcues a compelling solution for organizations seeking cutting-edge engagement tools.

Key Leadership Changes The appointment of a new CEO and VP of Product in 2025 signals strategic growth and potential new initiatives, creating opportunities to align sales efforts with fresh company priorities.

Target Customer Base Serving mid-sized companies with a focus on product-led growth, Appcues is well-positioned to connect with SaaS, technology, and customer experience teams looking to enhance user onboarding and feature adoption.

Appcues Tech Stack

Appcues uses 8 technology products and services including Optimizely, Avalara, Google Hosted Libraries, and more. Explore Appcues's tech stack below.

  • Optimizely
    A/B Testing
  • Avalara
    Accounting And Finance
  • Google Hosted Libraries
    Content Delivery Network
  • PostgreSQL
    Database
  • HTML
    Programming Languages
  • Cloudflare Bot Management
    Security
  • YouTube
    Video Players
  • Nginx
    Web Servers

Media & News

Appcues's Email Address Formats

Appcues uses at least 1 format(s):
Appcues Email FormatsExamplePercentage
First@appcues.comJohn@appcues.com
56%
First.Last@appcues.comJohn.Doe@appcues.com
30%
Last@appcues.comDoe@appcues.com
8%
FLast@appcues.comJDoe@appcues.com
6%

Frequently Asked Questions

Where is Appcues's headquarters located?

Minus sign iconPlus sign iconAppcues's main headquarters is located at 54 Canal Street Boston, MA 02114 US. The company has employees across 5 continents, including North AmericaSouth AmericaEurope.

What is Appcues's phone number?

Minus sign iconPlus sign icon You can contact Appcues's main corporate office by phone at
+1-617-588-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Appcues's official website and social media links?

Minus sign iconPlus sign iconAppcues's official website is appcues.com and has social profiles on LinkedIn.

What is Appcues's NAICS code?

Minus sign iconPlus sign iconAppcues's NAICS code is 5112 - Software Publishers.

How many employees does Appcues have currently?

Minus sign iconPlus sign iconAs of October 2025, Appcues has approximately 78 employees across 5 continents, including North AmericaSouth AmericaEurope. Key team members include Chief Executive Officer: R. B.Chief Operating Officer: N. J.Vice President Of Product Management: B. F.. Explore Appcues's employee directory with LeadIQ.

What industry does Appcues belong to?

Minus sign iconPlus sign iconAppcues operates in the Software Development industry.

What technology does Appcues use?

Minus sign iconPlus sign iconAppcues's tech stack includes OptimizelyAvalaraGoogle Hosted LibrariesPostgreSQLHTMLCloudflare Bot ManagementYouTubeNginx.

What is Appcues's email format?

Minus sign iconPlus sign iconAppcues's email format typically follows the pattern of First@appcues.com. Find more Appcues email formats with LeadIQ.

How much funding has Appcues raised to date?

Minus sign iconPlus sign icon As of October 2025, Appcues has raised $95M in funding. The last funding round occurred on Jan 23, 2022 for $46M.

When was Appcues founded?

Minus sign iconPlus sign iconAppcues was founded in 2013.
Appcues

Appcues

Software DevelopmentMassachusetts, United States51-200 Employees

Appcues is the product-led engagement platform built for teams who need to move fast, drive adoption, and grow accounts without engineering bottlenecks.

Whether you're onboarding users, guiding feature discovery, or nudging toward expansion, Appcues' digital adoption platform lets you launch personalized, behavior-based flows across in-app, email, and mobile in minutes. 

No tickets. No duct tape. Just clear, measurable impact.

Trusted by leading brands like Equifax, Fullstory and Redfin, Appcues helps teams turn product usage into business outcomes by boosting activation rates, improving feature adoption, and accelerating expansion.

Power your digital customer journey with a platform that puts you in control. Visit appcues.com to get started.

Section iconCompany Overview

Headquarters
54 Canal Street Boston, MA 02114 US
Phone number
+1-617-588-****
Website
appcues.com
NAICS Code
5112 - Software Publishers
Founded
2013
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $95M

    Appcues has raised a total of $95M of funding over 4 rounds. Their latest funding round was raised on Jan 23, 2022 in the amount of $46Mas a equity funding.

  • $25M$50M

    Appcues's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $95M

    Appcues has raised a total of $95M of funding over 4 rounds. Their latest funding round was raised on Jan 23, 2022 in the amount of $46Mas a equity funding.

  • $25M$50M

    Appcues's revenue is estimated to be in the range of $25M$50M

Company Leadership

  • Stylized image of a person
    R. B.
    Chief Executive Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    N. J.
    Chief Operating Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    B. F.
    Vice President Of Product Management
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. S.
    Head Of Information Security
    Phone icon
    Mobile Phone
  • Stylized image of a person
    B. C.
    Chairman, Board Member
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    K. B. S.
    Vp Of Marketing
    Phone icon
    Mobile Phone
  • Stylized image of a person
    B. F.
    Vice President Of Product Management
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. B.
    Vp Engineering
    Phone icon
    Mobile Phone
  • Stylized image of a person
    J. M.
    Vp Finance And Operations
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. S.
    Head Of Information Security
    Phone icon
    Mobile Phone

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