Appcues

Software DevelopmentMassachusetts, United States51-200 Employees

Appcues develops software that helps customer-focused teams translate user behavior into activation, retention, and expansion, reducing reliance on engineering bottlenecks. The platform supports personalized, behavior-based journeys across in-app experiences, email, and mobile to deliver guidance at moments that matter. Its target users include lifecycle and growth marketers, product teams focused on activation and onboarding, and leaders responsible for conversion and expansion.

Based in Boston, Massachusetts, Appcues serves customers such as Equifax, PatientSky, and Redfin to improve activation, drive feature adoption, and accelerate expansion. In 2025, the company announced the appointment of Ryan Barry as Chief Executive Officer.

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