Market Niche USP Structural Connectors specializes in engineered structural connectors and software solutions for residential, construction, and DIY markets, presenting an opportunity to target builders, contractors, and hardware stores seeking reliable, code-approved products.

Product Portfolio With over 4,000 SKUs made in the USA backed by professional engineering support, there is potential to upsell comprehensive product packages and customized solutions tailored to specific project needs in the construction sector.

Growth Potential Operating with revenue between 10 and 25 million dollars and a dedicated North American sales team, USP is positioned for expansion into new regional markets or increasing penetration within existing customer bases through targeted sales strategies.

Digital Engagement Utilizing modern digital tools like Google Analytics and social media platforms, there are opportunities to enhance online marketing efforts, generate leads, and deepen engagement with professional audiences through content marketing.

Competitive Edge Being part of MiTek USA Inc, a leader in structural engineering software and hardware, provides USP with a strong competitive advantage to cross-sell integrated solutions and establish strategic partnerships within the construction industry.