Strategic Partnerships Pursue collaboration opportunities with high-end salon networks and training facilities, leveraging existing relationships like Essie and L’Oréal input to expand Source Capture Systems adoption and upsell related products.

Professional Market Target professional nail technicians and salons alongside DIY consumers by highlighting performance, consistency, and odor/dust reduction benefits to drive larger B2B orders and recurring revenue.

Sustainability Brand Leverage the community-focused, individual expression branding to attract retailers seeking differentiated, premium personal care lines and to justify premium pricing with a sustainability and quality narrative.

Technology & Reach Expand digital advertising and marketing automation playbook (Google Ads, Microsoft Advertising, Klaviyo, Shopify) to scale customer acquisition, retargeting, and post-sale engagement for both B2B and B2C channels.

Growth Finances Focus on revenue growth opportunities within the $1M–$10M range by targeting mid-market salons and training centers, while exploring co-branded product bundles and financing options to accelerate larger upfront orders.