Market Leadership Valley Preferred Cycling Center is the premier cycling track in North America with a rich history of hosting prestigious international events, making it an attractive partner for brands seeking visibility in the professional sports and cycling communities.

Community Engagement The organization actively promotes amateur, youth, and developmental cycling programs, creating opportunities to engage families, fitness enthusiasts, and local organizations with potential sponsorship, merchandise, and event partnership opportunities.

Recent Leadership With recent appointment of key executives including Bobby Lea and Gary Thornton, the center is strengthening its management team, indicating potential for scalable growth, strategic partnerships, and increased outreach to sponsors and investors.

Event Ecosystem Hosting international series such as the UCI events and local races like the Madison Cup offers multiple touchpoints for brand activation, product sampling, and targeted advertising to a diverse audience of sports fans, athletes, and local community members.

Funding & Revenue While current revenue is modest, the organization's involvement in high-profile events and community initiatives suggests growth potential that can be leveraged through sponsorship, facility rentals, or branded programs to increase financial engagement and partnership opportunities.