Valpak Employee Directory
Advertising ServicesFlorida, United States1001-5000 Employees
Valpak of Lansing operates in the advertising services space, leveraging American household data to offer direct marketing and omnichannel media solutions for local and national brands. The company is known for its direct mail product, delivering targeted messages to about 41 million households in 42 states each month, supported by a network of roughly 140 local offices. Based in St. Petersburg, Florida, it positions itself as a facilitator of measurable, ROI-focused advertising that blends mail with digital channels. Valpak serves thousands of neighborhoods and a wide set of local and national advertisers by turning household data into targeted campaigns that aim to maximize return on investment and provide clear measurement. A notable development in the recent period is the March 2026 partnership with 33Across to supply new mover audiences into Valpak's digital campaigns, signaling an expansion of its omnichannel reach.
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