Value positioning Valparaiso University has earned strong national rankings for value and overall quality, presenting an opportunity to position enterprise solutions that support cost-effective operations and measurable student outcomes for marketing, enrollment, and academic programming.

Online program expansion The launch of the online Master of Organizational Leadership and the appointment of a dedicated program director indicate a strategic push into online education, suggesting potential needs for learning management system enhancements, digital engagement, and remote student support tools.

Technology footprint Utilization of iCIMS, HubSpot Content Hub, Microsoft SQL Server, Shopify, and collaboration tools points to ongoing investments in recruitment marketing, CRM, data management, e-commerce capabilities for campus commerce, and cross-functional collaboration—areas ripe for modernization or integration partnerships.

Athletics and student success Consistent AVCA Team Academic Award recognition signals a strong emphasis on student-athlete success and program excellence, suggesting opportunities in analytics, academic support platforms, and collaboration tools tailored to athletics departments.

Leadership and growth Recent leadership transitions and new president settling in, coupled with a mid-sized university profile, present a chance to offer executive advisory, change management, and scalable solutions that align with a growing institution pursuing strategic initiatives and modernization.