Growing Revenue Van Manen Petroleum Group has a solid revenue base between 50 and 100 million dollars, indicating a stable market presence and potential for expanding fuel and lubricant supply contracts with larger industrial clients.

Industry Relationships The company’s active memberships in key industry associations such as the Michigan Petroleum Association and Michigan Trucking Association suggest opportunities to collaborate on industry initiatives and further establish their market footprint.

Technological Engagement Utilizing platforms like Shopify, Google Tag Manager, and SEO tools demonstrates their focus on digital engagement and online service offerings, which could be leveraged to offer digital solutions or enhance their supply chain tracking systems.

Market Focus Specializing in fuel management and lubricant solutions for industrial, commercial, and agricultural sectors allows targeting of diverse customer segments, presenting multiple cross-selling opportunities for comprehensive fleet and equipment services.

Operational Scale With a modest team size of 11-50 employees, there is potential for scalable growth by investing in workforce expansion or technology upgrades to increase operational efficiency and meet the demands of larger clients.