Health conscious Growing demand for healthier snacking and ready-to-heat meals presents a sales opportunity for Van Oriental Foods to expand distribution of egg rolls as convenient, low-fat, no MSG options in mainstream grocery channels and specialty health stores.

Made in USA Leverage the US-made and SQF Level 3 certification to target retailers requiring domestic sourcing and high safety standards, positioning Van Oriental Foods as a reliable supplier for store brands and national chains seeking quality assurance.

Diverse credentials Highlight woman and minority ownership to pursue partnerships with diversity-focused retailers, foodservice distributors, and government procurement programs that emphasize inclusive supplier criteria.

Growth potential With revenue in the low-to-mid seven figures and a lean employee base, pursue channel expansion through foodservice distributors, healthcare facilities, and schools seeking convenient, healthy Asian-inspired options.

Tech & stability Emphasize strong operational foundations and existing tech stack (website, DNS, hosting, and servers) to reassure potential buyers about reliability, traceability, and scalable fulfillment as orders grow.