Secure connectivity VanBelkum specializes in reliable and secure communication networks, offering a path to upsell managed networking and security services for clients prioritizing stable, enterprise-grade connectivity.

Unified communications Their focus on voice communications and embrace of Microsoft 365 suggests ripe cross-sell opportunities for integrated UCaaS, collaboration tooling, and managed communications services.

Video and access Expansion into managed video surveillance and access control creates potential for selling end-to-end security ecosystems, including monitoring, analytics, and integration with existing IT infrastructure.

Mid-market growth With 11-50 employees and revenue in the 10M–25M range, VanBelkum targets mid-market firms likely needing scalable IT services, cloud hosting, and security compliance solutions.

Tech stack leverage Existing use of AWS, Route 53, Zendesk, Microsoft 365, and web technologies indicates readiness to provision cloud-native managed services, multi-cloud DR/BCP, and differentiated support offerings.