Van's General Store

Advertising ServicesNew York, United States11-50 Employees

Based in New York City, Van's General Store operates as an advertising services firm that relies on a lean network of top talent across disciplines. It offers a broad set of capabilities, including brand strategy, advertising, digital, experiential work, design, TV properties, long- and short-form video, social media, and merchandising produced from a shop in the Lower East Side. The approach aims to deliver integrated campaigns efficiently while aligning with evolving cultural trends.

Founded by artist/adman Scott Carlson and actor/director Liev Schrieber, the firm sits within the advertising services industry as a small-to-mid-sized operation based in New York City. Its client focus appears to be brands seeking a deeper connection to contemporary popular culture, leveraging cross-disciplinary talent and media relationships to support creative execution.

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