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Design ServicesUnited States11-50 Employees

Variate is a United States–based design services firm with a focus on design strategy, experience design, delivery, systems, and operations. Since 2009, its team has led more than 200 digital projects reaching hundreds of millions of consumers worldwide, working with startups and established organizations across various industries to bring their visions to life and improve real-world outcomes. The company serves clients ranging from hospitality and retail brands to financial and manufacturing sectors, addressing needs such as revenue growth, conversion improvement, customer retention, and streamlined processes through a holistic approach that considers every touchpoint in the customer journey. Variate positions itself as a partner capable of handling commercial and government projects, including work under the GSA Multiple Award Schedule, and operates from locations in the United States with a team described as having broad design expertise. A recent note highlights ongoing engagements with notable clients like Marriott International and Macy’s, signaling continued activity in design strategy and experience-centric projects.

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