Acquisition Expansion Varicent's recent acquisition of Funnelcake showcases their commitment to enhancing Salesforce integrations. This presents an opportunity for cross-selling and upselling services to existing Funnelcake clients.

Community Engagement Varicent's launch of the E.D.G.E. Scholarship program and Women’s Growth Circles demonstrates a focus on community engagement. Leveraging these initiatives can help build rapport with socially responsible organizations seeking technology solutions.

Award Recognition Varicent's innovative HR team and employee engagement strategies have received industry recognition. Highlighting these accolades can instill trust and credibility with potential clients looking for a company with strong employee relations.

Key Leadership Hire The appointment of Jason Loh as Chief Product Officer signifies Varicent's investment in product development. Leveraging Loh's expertise can be an entry point for discussions with companies looking for cutting-edge SPM solutions.

Market Expansion Varicent's hiring of Jonny as General Manager of EMEA signals a strategic move towards expanding into new markets. Utilizing Jonny's expertise can open doors for exploring sales opportunities in the EMEA region and beyond.