Insights

Strong Digital Presence Variety commands a significant digital footprint with over 30 million unique users per month and an active social media following of 14 million, representing a prime audience for targeted advertising and content distribution partnerships.

Industry Authority As the most read showbiz publication with a 119-year legacy, Variety's reputation makes it an ideal partner for premium brand collaborations, sponsored content, and exclusive industry events.

Content Expansion Recent launches of new programming such as police dramas and movie scripts demonstrate Variety’s ongoing investment in diversified content, creating opportunities for technology and distribution partnerships.

Event Engagement Variety’s active involvement in high-profile events like Hitmakers Brunch indicates a presence in influential industry circles, providing channels for brand activation and sponsorship opportunities.

Financial Strength With revenues estimated between $250 million and $500 million, Variety offers a sustainable platform for large-scale advertising campaigns, content sponsorships, and technology integration solutions.

Variety Tech Stack

Variety uses 8 technology products and services including Skimlinks, Microsoft 365, jQuery Migrate, and more. Explore Variety's tech stack below.

  • Skimlinks
    Affiliate Advertising Networks
  • Microsoft 365
    Email
  • jQuery Migrate
    Javascript Libraries
  • Lightbox
    Javascript Libraries
  • Wunderkind
    Marketing Automation
  • SWFObject
    Miscellaneous
  • Google Tag Manager
    Tag Management
  • Microsoft IIS
    Web Servers

Media & News

Variety's Email Address Formats

Variety uses at least 1 format(s):
Variety Email FormatsExamplePercentage
First.Last@variety.comJohn.Doe@variety.com
69%
FLast@variety.comJDoe@variety.com
28%
FiLast@variety.comJoDoe@variety.com
2%
FirstL@variety.comJohnD@variety.com
1%

Frequently Asked Questions

Where is Variety's headquarters located?

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Variety's main headquarters is located at 11175 Santa Monica Boulevard Los Angeles, California 90025 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Variety's phone number?

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You can contact Variety's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Variety's official website and social media links?

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Variety's official website is variety.com and has social profiles on LinkedIn.

What is Variety's NAICS code?

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Variety's NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does Variety have currently?

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As of May 2026, Variety has approximately 764 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: P. S.Chief Financial Officer: N. B.Chief Television Critic: D. D.. Explore Variety's employee directory with LeadIQ.

What industry does Variety belong to?

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Variety operates in the Entertainment Providers industry.

What technology does Variety use?

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Variety's tech stack includes SkimlinksMicrosoft 365jQuery MigrateLightboxWunderkindSWFObjectGoogle Tag ManagerMicrosoft IIS.

What is Variety's email format?

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Variety's email format typically follows the pattern of First.Last@variety.com. Find more Variety email formats with LeadIQ.

When was Variety founded?

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Variety was founded in 1905.

Variety

Entertainment ProvidersCalifornia, United States501-1000 Employees

Variety is an established entertainment business news brand and publication based in Los Angeles. Now in its 119th year, it serves a global audience with millions of unique readers and a sizable social following. The publication covers breaking news, award-season coverage, feature spotlights, and analysis of prominent industry players. Its content is distributed across digital, mobile, social, print, branded content, and it also hosts events and summits to expand its coverage. Its audience primarily comprises industry insiders who rely on timely reporting and in-depth analysis to inform business decisions. As a major player in the entertainment providers sector, Variety operates across multiple platforms from its Los Angeles base and maintains live events as a complement to its publishing.

Section iconCompany Overview

Headquarters
11175 Santa Monica Boulevard Los Angeles, California 90025 United States
Phone number
NAICS Code
71 - Arts, Entertainment, and Recreation
Founded
1905
Employees
501-1000

Section iconFunding & Financials

  • $250M$500M

    Variety's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Variety's revenue is estimated to be in the range of $250M$500M

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