Insights

Cost Control Varipro specializes in customizable self-funded benefit programs for employers, positioning them to help target clients seeking cost containment and flexible plan design in the self-funded space.

SMB Focus With 11-50 employees and locations in Grand Rapids and Novi, Varipro targets small to medium-sized employers that may be underserved by larger TPAs, presenting a sales angle for regional growth.

Dedicated Support The emphasis on responsive, personalized customer service from dedicated representatives suggests opportunities to upsell premium service tiers, onboarding assistance, and concierge support for complex benefits setups.

Tech Enablement A tech-forward stack including Microsoft 365 and web-related integrations indicates potential for digital enrollment, streamlined admin workflows, and analytics-driven benefit optimization as selling points.

Market Positioning Founded in 1990 with a track record in the mid-market benefits space, Varipro can leverage its longevity and regional presence to compete against larger national TPAs by offering tailored solutions and strong local service.

Varipro Tech Stack

Varipro uses 8 technology products and services including LinkedIn Ads, jQuery CDN, RSS, and more. Explore Varipro's tech stack below.

  • LinkedIn Ads
    Advertising
  • jQuery CDN
    Content Delivery Network
  • RSS
    Content Management System
  • Open Graph
    Content Management System
  • Microsoft 365
    Email
  • Font Awesome
    Font Scripts
  • Clipboard.js
    Javascript Libraries
  • MediaElement.js
    Video Players

Varipro's Email Address Formats

Varipro uses at least 2 format(s):
Varipro Email FormatsExamplePercentage
First@professionalbenefits.orgJohn@professionalbenefits.org
100%
FLast@varipro.comJDoe@varipro.com
90%
Last@varipro.comDoe@varipro.com
5%
FMiddleLast@varipro.comJMichaelDoe@varipro.com
2%
FiLast@varipro.comJoDoe@varipro.com
3%

Frequently Asked Questions

What is Varipro's phone number?

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You can contact Varipro's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Varipro's official website and social media links?

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Varipro's official website is varipro.com and has social profiles on LinkedIn.

How much revenue does Varipro generate?

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As of August 2026, Varipro's annual revenue is estimated to be $50M - $100M.

What is Varipro's NAICS code?

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Varipro's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Varipro have currently?

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As of August 2026, Varipro has approximately 29 employees across 1 continents, including North America. Key team members include President: T. B.Claims Analyst: T. R.Accountant: W. S.. Explore Varipro's employee directory with LeadIQ.

What industry does Varipro belong to?

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Varipro operates in the Insurance industry.

What technology does Varipro use?

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Varipro's tech stack includes LinkedIn AdsjQuery CDNRSSOpen GraphMicrosoft 365Font AwesomeClipboard.jsMediaElement.js.

What is Varipro's email format?

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Varipro's email format typically follows the pattern of First@professionalbenefits.org. Find more Varipro email formats with LeadIQ.

When was Varipro founded?

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Varipro was founded in 1990.
Varipro logo

Varipro

InsuranceMichigan, United States11-50 Employees

Varipro provides third-party administration for employee and retiree benefits, focusing on self-funded programs for employers. It supports cost control and customization of benefit options while delivering responsive, personalized service through dedicated account teams. The company is headquartered in Grand Rapids, Michigan, with an additional office in Novi. 

Founded in 1990 as Professional Benefits Services, Varipro operates in the insurance sector and serves employers and their agents seeking tailored benefit solutions. Its offerings center on administering self-funded plans and enabling flexible benefit design for client organizations.

Section iconCompany Overview

Phone number
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
1990
Employees
11-50

Section iconFunding & Financials

  • $50M - $100M

    Varipro's revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $50M - $100M

    Varipro's revenue is estimated to be in the range of $50M - $100M

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