Expanding product offerings Velo's focus on maintaining relationships with existing and up-and-coming brands positions them well to expand their product portfolio, presenting an opportunity to cross-sell and upsell to consumers in the cycling market.

E-commerce technological advantage With a tech stack that includes jsDelivr, Cloudflare, and Bootstrap, Velo has a solid technological foundation that can be leveraged to enhance the online shopping experience, potentially attracting tech-savvy customers and driving online sales growth.

Competitive positioning in the cycling industry Being the holding company for established brands like Planet Cyclery and Colorado Cyclist, Velo has a competitive edge in the cycling retail sector, which can be capitalized on by emphasizing brand strength and reputation to secure partnerships and increase sales.

Market expansion through brick-and-mortar stores Expanding brick-and-mortar presence alongside online retail operations can provide Velo with a dual-channel approach, catering to consumers who prefer in-person shopping experiences, ultimately broadening their reach and potentially driving higher sales volumes.

Strategic marketing and content focus Velo's emphasis on customer engagement, content creation, and marketing initiatives demonstrates a commitment to building brand loyalty and driving customer retention, potentially leading to increased repeat sales and word-of-mouth referrals.