Inclusive Product Range Velour Beauty's focus on designing products accessible for all experience levels and diverse eye shapes presents an opportunity to collaborate with beauty salons and retail stores seeking inclusive, user-friendly lash products.

Vegan & Ethical Focus The launch of the Vegan Luxe Lash collection and commitment to 100-percent mink-free products highlights a strong appeal to ethically conscious consumers and retailers interested in cruelty-free and sustainable cosmetic options.

Recent Leadership Expansion The hiring of a new general manager in 2022 signals potential for strategic growth and new market outreach, making it advantageous to explore partnerships that align with their expansion goals.

Innovation-Driven Offerings Product innovations like Lash & Go—a combined liquid eyeliner and eyelash glue—demonstrate an openness to novel formats that can be promoted to consumers seeking convenient, multi-use beauty solutions.

Market Positioning With revenues estimated between 10M and 25M and comparable competitors, Velour Beauty is well-positioned to target mid-sized retail chains and online beauty platforms looking for niche, ethically-minded lash products to diversify their portfolios.