Insights

Sustainable Appeal Tarte Cosmetics' commitment to natural, cruelty-free, and vegan products presents a significant sales opportunity with eco-conscious consumers seeking high-performance, ethically sourced cosmetics that align with their values.

Innovative Product Launches The company's regular introduction of new and diverse product lines, such as Lip Collections and Concealer Sticks, indicates a strong focus on innovation that can drive repeat purchases and cross-selling across product categories.

Strategic Collaborations Partnerships with major brands like Dunkin' and involvement in high-profile events like the SI Swimsuit Show suggest opportunities to leverage co-branded campaigns and sponsorships to reach broader audiences and boost sales.

Global Presence With in-store distribution in over 20 countries and online sales to over 70 territories, there is considerable potential to expand regional marketing efforts and local partnerships to capitalize on international growth trends.

Health and Wellness Focus Tarte's emphasis on skinvigorating ingredients and products infused with vitamins and botanical elements appeals to health-conscious consumers, creating openings for targeted marketing of clean beauty and wellness-oriented product lines.

Tarte Cosmetics Tech Stack

Tarte Cosmetics uses 8 technology products and services including TikTok Pixel, Adobe Photoshop, CIM Technologies, and more. Explore Tarte Cosmetics's tech stack below.

  • TikTok Pixel
    Analytics
  • Adobe Photoshop
    Cad & Graphics
  • CIM Technologies
    Cad & Graphics
  • Salesforce Commerce Cloud
    E-commerce
  • Font Awesome
    Font Scripts
  • Impact Radius
    Hosting Panels
  • Listrak
    Marketing Automation
  • Google Tag Manager
    Tag Management

Media & News

Tarte Cosmetics's Email Address Formats

Tarte Cosmetics uses at least 2 format(s):
Tarte Cosmetics Email FormatsExamplePercentage
FirstL@tarte.comJohnD@tarte.com
61%
First@tarte.comJohn@tarte.com
25%
FirstLa@tarte.comJohnDo@tarte.com
5%
Last@tarte.comDoe@tarte.com
4%
FirstLast@tarte.comJohnDoe@tarte.com
3%
FLast@tarte.comJDoe@tarte.com
2%
First@tartecosmetics.comJohn@tartecosmetics.com
69%
First.Last@tartecosmetics.comJohn.Doe@tartecosmetics.com
19%
Last@tartecosmetics.comDoe@tartecosmetics.com
8%
FirstL@tartecosmetics.comJohnD@tartecosmetics.com
4%

Frequently Asked Questions

Where is Tarte Cosmetics's headquarters located?

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Tarte Cosmetics's main headquarters is located at New York, New York 10018 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Tarte Cosmetics's phone number?

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You can contact Tarte Cosmetics's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Tarte Cosmetics's official website and social media links?

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Tarte Cosmetics's official website is tartecosmetics.com and has social profiles on LinkedIn.

How much revenue does Tarte Cosmetics generate?

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As of February 2026, Tarte Cosmetics's annual revenue is estimated to be $10M.

What is Tarte Cosmetics's NAICS code?

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Tarte Cosmetics's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Tarte Cosmetics have currently?

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As of February 2026, Tarte Cosmetics has approximately 1.3K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: N. N.Chief Operating Officer: K. T.Chief Financial Officer: S. G.. Explore Tarte Cosmetics's employee directory with LeadIQ.

What industry does Tarte Cosmetics belong to?

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Tarte Cosmetics operates in the Personal Care Product Manufacturing industry.

What technology does Tarte Cosmetics use?

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Tarte Cosmetics's tech stack includes TikTok PixelAdobe PhotoshopCIM TechnologiesSalesforce Commerce CloudFont AwesomeImpact RadiusListrakGoogle Tag Manager.

What is Tarte Cosmetics's email format?

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Tarte Cosmetics's email format typically follows the pattern of FirstL@tarte.com. Find more Tarte Cosmetics email formats with LeadIQ.

When was Tarte Cosmetics founded?

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Tarte Cosmetics was founded in 1999.

Tarte Cosmetics

Personal Care Product ManufacturingNew York, United States1001-5000 Employees

We’re tarte – the original pioneer of high-performance naturals & one of the fastest-growing beauty brands in the U.S. Founded over 25 years ago by Maureen Kelly, tarte started with a bold belief: beauty should be cruelty-free, easy to use, packed with good-for-you ingredients, & actually work. No compromises. Ever.

Today, tarte is loved by a global community of tartelettes – from pros to everyday beauty lovers, including makeup artists, creators, celebrities, teachers, nurses, moms, students, & everyone in between. Every product is made without the icky stuff (like parabens, mineral oil, & phthalates) & powered by the best naturally derived ingredients Mother Nature has to offer. We’re proudly the #1 concealer & mascara brand in the U.S. You’ll find us in over 20 countries in store & online at tarte.com, shipping to more than 50 countries worldwide.

Our people come first — always. We’re a friendly, fun, fast-paced, & highly collaborative team where creativity thrives, individuality is celebrated, & big ideas are encouraged.

We offer people-first benefits for full-time employees, including:
Generous PTO & a robust holiday calendar kicking off 12/24 & returning in the New Year
Paid vacation, holidays, summer Fridays, birthdays off, & volunteer time
Medical, dental, & vision coverage, plus a 401(k) plan
Access to health & wellness programs
Makeup gratis (yes, really) & employee discounts on tarte.com
Team give-back initiatives & meaningful ways to connect beyond the day-to-day

Doing good is part of who we are. In 2017, we launched heart to tarte, our 501(c)(3) nonprofit supporting causes like anti-cyberbullying, environmental conservancy, animal rescue, disaster relief, & women’s & children’s health initiatives. We’re also deeply committed to responsible sourcing — including helping fund an all-female maracuja cooperative in the Rainforest.

At tarte, we’re not just building a beauty brand — we’re building a community fueled by purpose, passion, & positivity.

Section iconCompany Overview

Headquarters
New York, New York 10018 United States
Phone number
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
1999
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    Tarte Cosmetics's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Tarte Cosmetics's revenue is estimated to be in the range of $1B$10B

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