Insights

Sustainability Focus Tarte Cosmetics prides itself on being a cruelty-free brand with products developed without harmful ingredients, appealing to environmentally conscious consumers. Highlighting the brand's sustainable practices and commitment to ethical sourcing could attract customers looking for eco-friendly beauty options.

Expansion into Vegan Skincare With 85% vegan products and a line of 100% vegan skincare, Tarte has a strong foothold in the growing vegan beauty market. Leveraging this aspect and promoting the vegan skincare range could tap into the increasing demand for cruelty-free and plant-based beauty solutions.

Innovative Product Launches Continuous product innovation like the Maracuja Juicy Plumping Lip Oil and campaigns such as Trippin' With Tarte showcase Tarte's ability to capture consumer attention. Aligning sales strategies with exclusive product launches and promotional events can drive sales growth and foster brand loyalty.

Partnerships for Impact Collaborating with organizations like Project Glimmer and highlighting initiatives such as heart to tarte™ can enhance brand reputation and customer trust. Leveraging these partnerships in marketing and sales efforts can create a positive brand image and attract socially conscious consumers.

Market Expansion Strategy Tarte's presence in over 20 countries with in-store locations and online shipping to 70 countries indicates a strong global reach. Developing targeted sales strategies to capitalize on international markets and understanding regional trends can drive sales volume and revenue growth.

Tarte Cosmetics Tech Stack

Tarte Cosmetics uses 8 technology products and services including Google Analytics Enhanced eCommerce, Google Data Studio, Power BI, and more. Explore Tarte Cosmetics's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • Google Data Studio
    Business Intelligence
  • Power BI
    Business Intelligence
  • Typekit
    Font Scripts
  • React
    Javascript Frameworks
  • vis.js
    Javascript Graphics
  • Salesforce Marketing Cloud
    Marketing Performance Measurement
  • FedEx
    Transportation And Fleet Management

Tarte Cosmetics's Email Address Formats

Tarte Cosmetics uses at least 2 format(s):
Tarte Cosmetics Email FormatsExamplePercentage
firstl@tarte.comJohnD@tarte.com
62%
first@tarte.comJohn@tarte.com
23%
firstla@tarte.comJohnDo@tarte.com
6%
last@tarte.comDoe@tarte.com
4%
firstlast@tarte.comJohnDoe@tarte.com
3%
flast@tarte.comJDoe@tarte.com
2%
first@tartecosmetics.comJohn@tartecosmetics.com
72%
first.last@tartecosmetics.comJohn.Doe@tartecosmetics.com
17%
last@tartecosmetics.comDoe@tartecosmetics.com
7%
firstl@tartecosmetics.comJohnD@tartecosmetics.com
4%

Frequently Asked Questions

Where is Tarte Cosmetics's headquarters located?

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Tarte Cosmetics's main headquarters is located at W 36th Street New York, NY 10018 US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Tarte Cosmetics's phone number?

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You can contact Tarte Cosmetics's main corporate office by phone at +1-212-677-3385. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Tarte Cosmetics's official website and social media links?

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Tarte Cosmetics's official website is tartecosmetics.com and has social profiles on LinkedIn.

How much revenue does Tarte Cosmetics generate?

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As of June 2024, Tarte Cosmetics's annual revenue reached $35M.

What is Tarte Cosmetics's NAICS code?

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Tarte Cosmetics's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Tarte Cosmetics have currently?

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As of June 2024, Tarte Cosmetics has approximately 1K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer & Founder: M. K.Chief Executive Officer: N. N.Chief Marketing Officer: S. K.. Explore Tarte Cosmetics's employee directory with LeadIQ.

What industry does Tarte Cosmetics belong to?

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Tarte Cosmetics operates in the Personal Care Product Manufacturing industry.

What technology does Tarte Cosmetics use?

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Tarte Cosmetics's tech stack includes Google Analytics Enhanced eCommerceGoogle Data StudioPower BITypekitReactvis.jsSalesforce Marketing CloudFedEx.

What is Tarte Cosmetics's email format?

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Tarte Cosmetics's email format typically follows the pattern of . Find more Tarte Cosmetics email formats with LeadIQ.

When was Tarte Cosmetics founded?

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Tarte Cosmetics was founded in 2000.
Tarte Cosmetics

Tarte Cosmetics

Personal Care Product ManufacturingNew York, United States51-200 Employees

tarte™ is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. Over 20 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. tartelettes around the world – including beauty editors, makeup artists, content creators & celebrities alike – obsess over the full assortment of award-winning, highly-pigmented, & longwearing cosmetics. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally-derived ingredients Mother Nature has to offer. The brand is 85% vegan (with 100% vegan skincare!) & further extended their philosophy of “good-for-you glamour” by launching sister brands Awake by tarte™ & sugar rush™. tarte™ is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 20 countries & online at tarte.com, shipping to over 70 countries worldwide! 
 
But tarte™ doesn’t stop there. Giving back has always been a part of the brand’s DNA. In 2017, tarte™ founded heart to tarte™, a 501(c)(3) non-profit organization to help support causes like anti-cyberbullying, environmental conservancy, animal rescue, disaster relief & women’s & children’s health initiatives. tarte also sustainably sources ingredients directly from cooperatives, & in 2019 helped fund the creation of an all-female maracuja cooperative in the Rainforest.  

Section iconCompany Overview

Headquarters
W 36th Street New York, NY 10018 US
Phone number
+1-212-677-3385
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2000
Employees
51-200

Section iconFunding & Financials

  • $10M$50M

    Tarte Cosmetics's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    Tarte Cosmetics's revenue is in the range of $10M$50M

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