Market Leadership Veoneer is a globally recognized leader in automotive safety electronics, having delivered over 1.1 billion control units and crash sensors. This extensive experience and reputation position the company as a trusted partner for OEMs seeking advanced safety technology, presenting opportunities to expand sales within the mature automotive supplier network.
Strategic Acquisition Magna International's recent acquisition of Veoneer's active safety business for over 1.5 billion dollars significantly increases its market share, highlighting a growing demand for advanced driver assistance systems and collision avoidance solutions. This consolidation suggests potential for upselling complementary products or integrated safety packages to existing and new clients.
Innovation Ecosystem Veoneer's use of advanced technological tools like TOGAF, SOLIDWORKS, and LabVIEW indicates a focus on innovation and R&D. Targeting OEMs and Tier-1 suppliers looking to incorporate cutting-edge safety electronics can leverage Veoneer's technological expertise to secure new technology integration contracts.
Industry Recognition Receiving the 2021 Supplier of the Year award from General Motors demonstrates Veoneer's strong performance and reliability as a key supplier. This recognition could be used as a leverage point in sales pitches to other automakers emphasizing proven quality and customer satisfaction for expanding business relationships.
Global Footprint With operations in 11 countries and around 2,550 employees, Veoneer is well-positioned to tap into regional automotive markets and adapt to diverse automotive safety standards. Targeting international automakers and regional OEMs can open avenues for expanding sales through localized safety solutions and strategic partnerships.