Verance Corporation Employee Directory
Software DevelopmentCalifornia, United States11-50 Employees
Verance Corporation is a software developer based in San Diego, California, focused on watermarking and content-protection technologies for media. Its Verance Aspect system embeds markers in audio and video to enable audience measurement, personalization, interactivity, and addressable advertising across broadcast and other distribution paths. The technology has been selected as a foundational component of the NextGen TV standard ATSC 3.0 and remains compatible with ATSC 1.0 broadcasting environments. The company notes that its solutions have been adopted by more than 100 entertainment and technology companies and deployed in over 350 million consumer products worldwide. In August 2024, Verance announced the availability of Interoperable Provenance Authentication of Broadcast Media, accompanied by related technical material for industry conference publication. The company has pursued partnerships to integrate its watermarking technology into broadcast workflows, including collaborations with Ateme and major broadcaster groups.