Insights

Expanding Multi-State Presence Verano operates across 13 U.S. states with 15 production facilities, indicating a broad geographic footprint and a strong distribution network that can be leveraged for national sales expansion and strategic partnerships.

Diverse Brand Portfolio With a comprehensive suite of trusted brands such as Zen Leaf, MÜV, and Savvy, Verano offers multiple entry points for product collaborations, private label opportunities, and targeted marketing campaigns tailored to different consumer segments.

Growing Market Revenue Generating between 500 million and 1 billion dollars in revenue, Verano's substantial financial size presents opportunities for premium product offerings, wholesale agreements, and premium retail placements within its extensive dispensary network.

Technology-Driven Operations Utilizing advanced tech platforms like Azure Event Hubs and Tableau, Verano demonstrates operational efficiency and consumer engagement capabilities, supporting data-driven sales strategies and personalized marketing efforts.

Focus on Consumer Loyalty The company's innovative membership program Cabbage Club offers exclusive benefits, creating opportunities to develop loyalty programs, subscription services, and consumer retention initiatives that can be expanded across markets.

Verano Tech Stack

Verano uses 8 technology products and services including Azure Event Hubs, Tableau, C3.js, and more. Explore Verano's tech stack below.

  • Azure Event Hubs
    Analytics
  • Tableau
    Business Intelligence
  • C3.js
    Charting
  • Oracle
    Enterprise
  • Pinterest
    Visual And User Generated Content Marketing
  • X-Content-Type-Options
    Web & Portal Technology
  • Django
    Web Frameworks
  • Leafly
    Wikis

Verano's Email Address Formats

Verano uses at least 2 format(s):
Verano Email FormatsExamplePercentage
First.Last@verano.holdingsJohn.Doe@verano.holdings
65%
LFirst@verano.holdingsDJohn@verano.holdings
18%
First@verano.holdingsJohn@verano.holdings
11%
FLast@verano.holdingsJDoe@verano.holdings
6%
First.Last@verano.comJohn.Doe@verano.com
63%
FLast@verano.comJDoe@verano.com
18%
First@verano.comJohn@verano.com
13%
Last@verano.comDoe@verano.com
6%

Frequently Asked Questions

Where is Verano's headquarters located?

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Verano's main headquarters is located at 415 North Dearborn Street 4th Floor Chicago, Illinois 60654 United States. The company has employees across 5 continents, including North AmericaEuropeSouth America.

What is Verano's stock symbol?

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Verano is a publicly traded company; the company's stock symbol is VRNO.CN.

What is Verano's official website and social media links?

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Verano's official website is verano.com and has social profiles on LinkedIn.

What is Verano's SIC code NAICS code?

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Verano's SIC code is 8093 - Specialty Outpatient Facilities, Not Elsewhere Classified NAICS code is 621399 - Offices of All Other Miscellaneous Health Practitioners.

How many employees does Verano have currently?

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As of April 2026, Verano has approximately 1.2K employees across 5 continents, including North AmericaEuropeSouth America. Key team members include Chief Operating Officer: T. M.Chief People Officer: D. T.Chief Legal Officer And General Counsel: L. M. K.. Explore Verano's employee directory with LeadIQ.

What industry does Verano belong to?

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Verano operates in the Alternative Medicine industry.

What technology does Verano use?

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Verano's tech stack includes Azure Event HubsTableauC3.jsOraclePinterestX-Content-Type-OptionsDjangoLeafly.

What is Verano's email format?

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Verano's email format typically follows the pattern of First.Last@verano.holdings. Find more Verano email formats with LeadIQ.

When was Verano founded?

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Verano was founded in 2014.

Verano

Alternative MedicineIllinois, United States1001-5000 Employees

Verano Holdings Corp. (Cboe CA: VRNO) (OTCQX: VRNO), one of the U.S. cannabis industry’s leading companies based on historical revenue, geographic scope and brand performance, is a vertically integrated, multi-state operator embracing a mission of saying Yes to plant progress and the bold exploration of cannabis. Verano provides a superior cannabis shopping experience in medical and adult use markets under the Zen Leaf™ and MÜV™ dispensary banners, including Cabbage Club™, an innovative annual membership program offering exclusive benefits for cannabis consumers. Verano produces a comprehensive suite of high-quality, regulated cannabis products sold under its diverse portfolio of trusted consumer brands including Verano™, (the) Essence™, MÜV™, Savvy™, BITS™, Encore™, and Avexia™. Verano’s active operations span 13 U.S. states, comprised of 15 production facilities with over 1.1 million square feet of cultivation capacity. Learn more at www.verano.com.

Section iconCompany Overview

Headquarters
415 North Dearborn Street 4th Floor Chicago, Illinois 60654 United States
Website
verano.com
SIC Code
8093 - Specialty Outpatient Facilities, Not Elsewhere Classified
Stock Symbol
VRNO.CN
NAICS Code
621399 - Offices of All Other Miscellaneous Health Practitioners
Founded
2014
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    Verano's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Verano's revenue is estimated to be in the range of $500M$1B

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