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Insights

Expanding Geographic Footprint Verano operates across 13 U.S. states with 15 production facilities, indicating significant growth potential in existing markets and opportunities for partnership or expansion services in new regions.

Diverse Brand Portfolio With a portfolio that includes several trusted brands like Zen Leaf, MÜV, and Cabbage Club, Verano offers multiple touchpoints for targeted marketing campaigns and co-branded product development.

Strong Revenue Base Generating between $500 million and $1 billion in revenue, Verano presents a substantial customer base and sales volume, opening opportunities to introduce premium products or loyalty programs.

Technology Integration Utilizing advanced tech tools like Azure Event Hubs, Tableau, and Django, Verano is open to innovative technology solutions that enhance operations, customer engagement, and data analytics.

Customer Loyalty Focus The Cabbage Club membership program exemplifies Verano’s focus on building customer loyalty, providing a platform for targeted marketing initiatives and exclusive product promotions.

Verano Tech Stack

Verano uses 8 technology products and services including Azure Event Hubs, Tableau, C3.js, and more. Explore Verano's tech stack below.

  • Azure Event Hubs
    Analytics
  • Tableau
    Business Intelligence
  • C3.js
    Charting
  • Oracle
    Enterprise
  • Pinterest
    Visual And User Generated Content Marketing
  • X-Content-Type-Options
    Web & Portal Technology
  • Django
    Web Frameworks
  • Leafly
    Wikis

Verano's Email Address Formats

Verano uses at least 2 format(s):
Verano Email FormatsExamplePercentage
First.Last@verano.holdingsJohn.Doe@verano.holdings
54%
LFirst@verano.holdingsDJohn@verano.holdings
16%
First@verano.holdingsJohn@verano.holdings
8%
FLast@verano.holdingsJDoe@verano.holdings
5%
LastFirst@verano.holdingsDoeJohn@verano.holdings
5%
Last_First@verano.holdingsDoe_John@verano.holdings
3%
FiLast@verano.holdingsJoDoe@verano.holdings
1%
F-Last@verano.holdingsJ-Doe@verano.holdings
1%
First.L@verano.holdingsJohn.D@verano.holdings
1%
LastFi@verano.holdingsDoeJo@verano.holdings
1%
F.Last@verano.holdingsJ.Doe@verano.holdings
1%
FirstLa@verano.holdingsJohnDo@verano.holdings
1%
Middle@verano.holdingsMichael@verano.holdings
1%
FirstL@verano.holdingsJohnD@verano.holdings
1%
LastFir@verano.holdingsDoeJoh@verano.holdings
1%
First.Last@verano.comJohn.Doe@verano.com
57%
FLast@verano.comJDoe@verano.com
21%
First@verano.comJohn@verano.com
15%
Last@verano.comDoe@verano.com
7%

Frequently Asked Questions

Where is Verano's headquarters located?

Minus sign iconPlus sign iconVerano's main headquarters is located at 415 North Dearborn Street, 4th Floor. The company has employees across 5 continents, including North AmericaEuropeAfrica.

What is Verano's stock symbol?

Minus sign iconPlus sign iconVerano is a publicly traded company; the company's stock symbol is VRNO.NE.

What is Verano's official website and social media links?

Minus sign iconPlus sign iconVerano's official website is verano.com and has social profiles on LinkedIn.

How much revenue does Verano generate?

Minus sign iconPlus sign icon As of December 2025, Verano's annual revenue is estimated to be $879M.

What is Verano's SIC code NAICS code?

Minus sign iconPlus sign iconVerano's SIC code is 8093 - Specialty Outpatient Facilities, Not Elsewhere Classified NAICS code is 621399 - Offices of All Other Miscellaneous Health Practitioners.

How many employees does Verano have currently?

Minus sign iconPlus sign iconAs of December 2025, Verano has approximately 1.1K employees across 5 continents, including North AmericaEuropeAfrica. Key team members include Chief Operating Officer: T. M.Chief People Officer: D. T.Chief Investment Officer: A. M.. Explore Verano's employee directory with LeadIQ.

What industry does Verano belong to?

Minus sign iconPlus sign iconVerano operates in the Alternative Medicine industry.

What technology does Verano use?

Minus sign iconPlus sign iconVerano's tech stack includes Azure Event HubsTableauC3.jsOraclePinterestX-Content-Type-OptionsDjangoLeafly.

What is Verano's email format?

Minus sign iconPlus sign iconVerano's email format typically follows the pattern of First.Last@verano.holdings. Find more Verano email formats with LeadIQ.

When was Verano founded?

Minus sign iconPlus sign iconVerano was founded in 2014.

Verano

Alternative MedicineIllinois, United States1001-5000 Employees

Verano Holdings Corp. (Cboe CA: VRNO) (OTCQX: VRNOF), one of the U.S. cannabis industry’s leading companies based on historical revenue, geographic scope and brand performance, is a vertically integrated, multi-state operator embracing a mission of saying Yes to plant progress and the bold exploration of cannabis. Verano provides a superior cannabis shopping experience in medical and adult use markets under the Zen Leaf™ and MÜV™ dispensary banners, including Cabbage Club™, an innovative annual membership program offering exclusive benefits for cannabis consumers. Verano produces a comprehensive suite of high-quality, regulated cannabis products sold under its diverse portfolio of trusted consumer brands including Verano™, (the) Essence™, MÜV™, Savvy™, BITS™, Encore™, and Avexia™. Verano’s active operations span 13 U.S. states, comprised of 15 production facilities with over 1.1 million square feet of cultivation capacity. Learn more at www.verano.com.

Section iconCompany Overview

Headquarters
415 North Dearborn Street, 4th Floor
Website
verano.com
SIC Code
8093 - Specialty Outpatient Facilities, Not Elsewhere Classified
Stock Symbol
VRNO.NE
NAICS Code
621399 - Offices of All Other Miscellaneous Health Practitioners
Founded
2014
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $500M$1B

    Verano's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Verano's revenue is estimated to be in the range of $500M$1B

Company Leadership

  • Stylized image of a person
    T. M.
    Chief Operating Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    D. T.
    Chief People Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    A. M.
    Chief Investment Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    T. N.
    Vice President Of Learning And Organizational Development
    Phone icon
    Mobile Phone
  • Stylized image of a person
    A. V. W.
    Vice President - National Cpg Compliance
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    J. N.
    Executive Vice President
    Phone icon
    Mobile Phone
  • Stylized image of a person
    A. V. W.
    Vice President - National Cpg Compliance
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. F.
    Vice President - Government Affairs And Policy
    Phone icon
    Mobile Phone
  • Stylized image of a person
    J. M. T.
    Evp Of Cultivation
    Phone icon
    Mobile Phone
  • Stylized image of a person
    K. M.
    Vice President Of Government Affairs
    Phone icon
    Mobile Phone

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