Verisk Marketing Solutions

Information ServicesTexas, United States51-200 Employees

InfutorData, based in Austin, Texas, operates in the information services sector as an identity management partner for the B2C marketing and advertising ecosystem. It provides identity data and insights that simplify maintaining and enriching consumer records, including signals such as in-market shopping behavior. The approach emphasizes privacy through compliant sourcing and responsible data use, while linking data across sources to help marketers and publishers form a coherent view of marketable adult U.S. consumers and households and determine when and how to reach them.

Its clients span sectors including insurance, financial services, publishing, higher education, media, and AdTech. In 2022, Verisk completed its acquisition of Infutor and began integrating it with other units under Verisk Marketing Solutions to enhance data integrity for insurance and other considered purchase categories.

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