Global Production Capabilities Versele-Laga operates from Deinze, Belgium with an international footprint in over 85 countries and a portfolio of more than 2000 products; recent manufacturing investments include a new extrusion line, underpinning opportunities for distributors and retailers through private-label or co-branded ranges, particularly in North America via existing Higgins and US distribution networks.

Plant Based Growth The company now runs two plant-based extrusion lines and launched dog treats and cat snacks in 2025, signaling a strong trend toward plant-based and premium snacks; opportunity to offer exclusive regional SKUs, partner on co-development, and target retailers prioritizing sustainable/plant-based pet nutrition.

North America Expansion Recent and historical US partnerships and acquisitions (Phillips Pet Food distribution, Higgins acquisition) establish a US channel presence; opportunity to deepen distribution with pet specialty stores, bird and small mammal retailers, and clubs across North America.

Diversified Segment Focus A broad reach across birds, pigeons, small mammals, dogs, cats and farm animals with 2000+ products enables targeted growth in niche categories such as bird/pigeon nutrition and premium pet care; opportunity to upsell to specialty retailers and clubs, and to launch region-specific lines.

Data Driven Outreach Leveraging Power BI, Google Tag Manager and analytics tooling, Versele-Laga is positioned to optimize retailer promotions, shelf placement and digital campaigns; opportunity to co-create data-driven marketing programs, retailer dashboards, and performance-based partnerships.