Strategic Partnerships Vertis Communications, now part of Quad, is actively expanding its service offerings through strategic collaborations such as its recent partnership with Vistar Media for out-of-home advertising solutions, presenting opportunities to offer integrated media solutions and innovative marketing platforms.

Leadership & Innovation The recent appointment of a Chief Strategy and Innovation Officer and other key leadership hires, including a VP of sales for branded solutions, indicates a focus on driving growth through innovative marketing strategies and enhanced client engagement, opening doors for tailored sales approaches.

Technology Integration Quad leverages advanced marketing technologies like cloud services with Google Cloud and analytics tools such as Adalytics, showcasing a readiness to adopt data-driven solutions, which can be leveraged to upsell digital transformation services or customized marketing technology offerings.

Market Expansion Recent activity includes launching in-store retail media networks and divesting European assets, reflecting a strategic focus on domestic retail marketing and operational efficiency, making the company a potential partner for localized marketing campaigns or retail media ad solutions.

Financial Scale With annual revenues between $1 billion and $10 billion and a global team of over 22,500 employees, the company is a substantial player in the marketing industry, offering extensive opportunities for large-scale advertising services, integrated marketing campaigns, and enterprise solutions.