Insights

Market Focus Direct marketing services for financial, insurance, and consumer services sectors suggest strong opportunities for cross-sell of data-driven marketing, customer acquisition campaigns, and loyalty programs to financial institutions and insurers expanding their digital outreach.

Scale and Services Mid-market scale with full campaign administration and customer service capabilities positions there as a potential partner for end-to-end marketing outsources, appealing to firms seeking turnkey solutions to reduce overhead and accelerate time-to-market.

Technology Stack Reliance on Microsoft Azure, 365, and DNS indicates familiarity with cloud-based collaboration, security, and data management—potential fit for clients prioritizing compliant, scalable marketing operations and integrated IT workloads.

Financial Capacity Revenue in the mid-range for the sector and a footprint suggesting stable funding allows targeting prospects that require reliable performance without large enterprise-scale commitments.

Competitive Niche Positioning as an end-to-end direct marketer with emphasis on health, life and well-being services creates opportunities to pitch specialized offers, bundled wellness programs, and deductible-saving campaigns to financial and insurance brands seeking differentiated value.

Vertrue Tech Stack

Vertrue uses 3 technology products and services including Microsoft Azure DNS, Microsoft 365, Microsoft Azure, and more. Explore Vertrue's tech stack below.

  • Microsoft Azure DNS
    Domain Name Services
  • Microsoft 365
    Email
  • Microsoft Azure
    Platform As A Service

Vertrue's Email Address Formats

Vertrue uses at least 1 format(s):
Vertrue Email FormatsExamplePercentage
First.Last@vertrue.comJohn.Doe@vertrue.com
99%
LastFirst@vertrue.comDoeJohn@vertrue.com
1%

Frequently Asked Questions

What is Vertrue's phone number?

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You can contact Vertrue's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Vertrue's stock symbol?

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Vertrue is a publicly traded company; the company's stock symbol is VTRU1.

What is Vertrue's official website and social media links?

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Vertrue's official website is vertrue.com and has social profiles on LinkedInCrunchbase.

How much revenue does Vertrue generate?

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As of July 2026, Vertrue's annual revenue is estimated to be $100M - $250M.

What is Vertrue's SIC code NAICS code?

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Vertrue's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Vertrue have currently?

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As of July 2026, Vertrue has approximately 112 employees across 2 continents, including North AmericaEurope. Key team members include Chief Executive Officer: H. P.Chief Executive Officer: L. P.Partner: P. W.. Explore Vertrue's employee directory with LeadIQ.

What industry does Vertrue belong to?

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Vertrue operates in the Advertising Services industry.

What technology does Vertrue use?

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Vertrue's tech stack includes Microsoft Azure DNSMicrosoft 365Microsoft Azure.

What is Vertrue's email format?

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Vertrue's email format typically follows the pattern of First.Last@vertrue.com. Find more Vertrue email formats with LeadIQ.

When was Vertrue founded?

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Vertrue was founded in 1989.
Vertrue logo

Vertrue

Advertising ServicesConnecticut, United States51-200 Employees

Coverdell provides end-to-end direct marketing services to clients in the financial, insurance, and consumer services sectors. It manages all campaign elements, including administration and customer service, delivering a comprehensive service for its customers. The company aims to blend strategic marketing with quality products at competitive prices and offers access to discounted health, life, and well-being services.

Coverdell operates as a subsidiary of Velo Holdings, Inc., which was previously known as Vertrue. Based in Norwalk, Connecticut, it sits within the advertising services industry as a provider of comprehensive direct marketing solutions.

Section iconCompany Overview

Phone number
SIC Code
8742 - Management Consulting Services
Stock Symbol
VTRU1
NAICS Code
541613 - Marketing Consulting Services
Founded
1989
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    Vertrue's revenue is estimated to be in the range of $100M - $250M

Section iconFunding & Financials

  • $100M - $250M

    Vertrue's revenue is estimated to be in the range of $100M - $250M

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